ai-creative
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From Climbing Copywriter to AI-Era Operator: Jen Rapp Keeps Creative Close to the Business
She learned brand storytelling at Patagonia, performance discipline at DoorDash and public-company theater at Klaviyo. Now Superside's Chief Customer Officer is trying to make creative work faster without sanding away the human judgment that makes it worth seeing.
SelfMade
SelfMade is a New York-based AI creative company behind Skipper, a creative intelligence platform that scrapes customer reviews, Reddit threads, Amazon feedback and social comments to build audience personas and generate on-brand performance ads at scale. Originally founded in 2015 as an Instagram commerce app, the company pivoted through agency work before rebuilding around AI-driven creative production for e-commerce and direct-to-consumer brands.
Will Sartorius
Will Sartorius is the CEO of SelfMade, a New York performance marketing company, and the builder behind Skipper, an AI creative intelligence platform. He took over a near-dead agency in 2023 and rebuilt it around a single conviction: the data brands need to make better ads already exists in Amazon reviews, Reddit threads and Facebook comments, waiting to be scraped, tagged and turned into creative. His pitch to marketers is blunt: stop brainstorming, start listening to what customers already said.