Lara Cohen

Lara Cohen is Vice President of Strategic Partnerships for Media, Creators & AI at Cloudflare, where she leads efforts to help publishers and creators control, protect, and monetize their content in the age of AI crawlers. A veteran of Twitter (two stints spanning nearly a decade), she orchestrated some of the platform's most iconic cultural moments - including Ellen DeGeneres' record-shattering 2014 Oscars selfie - before serving as SVP at Linktree, championing fair creator compensation at scale. Now at Cloudflare, she sits at the intersection of internet infrastructure and the creator economy, building the policy and partnership frameworks that will define how human-created content interacts with AI systems.