HOOKED

HOOKED is a mobile entertainment company that pioneered "chat fiction" - bite-sized stories told as text-message conversations between characters, designed to be read in about five minutes. Built by husband-and-wife founders Prerna Gupta and Parag Chordia under the company Telepathic Inc., the app turned suspense and horror into thumb-tapping cliffhangers and reached tens of millions of mostly teen and young-adult readers, repeatedly topping the App Store charts in dozens of countries.