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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

agentic-advertising

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Company
Permutive Wants Publishers to Sell What They Know
Saas · Enterprise · Media

Permutive Wants Publishers to Sell What They Know

Publishers know their readers. Too often, somebody else gets paid for that knowledge. Permutive is building the software to change the transaction - and now wants AI agents to handle more of the work.

adtech · first-party-dataRead →
Company
Scope3 Found the Waste in Your Ad Budget. Now It Wants AI Agents to Spend It.
Ai · Saas · Media

Scope3 Found the Waste in Your Ad Budget. Now It Wants AI Agents to Spend It.

The ad-tech veterans behind Scope3 built a carbon meter for the internet's advertising pipes. Four years and $45 million later, they are turning that map into an AI marketplace - with real budgets, open standards and a hard question about who gets to make the buy.

agentic-advertising · adtechRead →