Sherpa is a San Francisco startup building an AI agent that makes websites improve themselves. It installs with a single line of code, studies how visitors behave, generates on-brand variants of pages and flows, runs A/B tests on live traffic, and ships the winners - all without a designer, developer, or analyst in the loop. Founded in 2026 by ex-Lindy engineers Ethan Kinnan and Norbu Sonam and backed by Y Combinator (Spring 2026 / P26 batch), Sherpa also optimizes sites for AI agents, tuning agent-facing pages so that assistants recommend a company more often. Early customers report 15-35% lifts in their primary conversion metric within the first 30-60 days.
Mayin Joshi is the Co-Founder and CEO of SquareDiff, an autonomous agent optimization platform built for AI teams to find the most reliable, cost-efficient, and fastest version of their agents through autonomous experimentation. Based in San Francisco, Joshi is a serial entrepreneur who started his first business reselling sneakers at age 12, built a $680k GMV marketplace by 16, and by 18 had relocated to San Francisco to found multiple tech ventures. He also serves as Growth Marketing Lead at Productboard, where he was the youngest hire ever, working cross-functionally with product, data, engineering, and GTM to drive growth initiatives.