agency-network

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Company
The Agency That Learned Persuasion Has Side Effects
Health · Media · Enterprise

The Agency That Learned Persuasion Has Side Effects

Publicis Health built a global machine for making medicine understandable. Then a $350 million settlement made the industry confront a harder question: what happens when the machine works too well?

healthcare-marketing · medical-communicationsRead →
Company
BlueFocus International bought a world of agencies. Then it sold control.
Media · Enterprise · Social

BlueFocus International bought a world of agencies. Then it sold control.

A social agency, a Canadian communications network, a Silicon Valley design studio: BlueFocus assembled an unusual route across borders. Two failed deals and a majority sale reveal what it takes to keep that route open.

advertising · public-relationsRead →
Company
ACC wants its agencies to stop competing with each other
Media · Enterprise · Social

ACC wants its agencies to stop competing with each other

Michael Nyman built Acceleration Community of Companies around a deceptively difficult idea: give specialists a reason to help one another. A hotel takeover, a dancing vending machine, and a growing entertainment business show what that looks like in practice.

marketing · advertisingRead →
Company
Wellspring International Education
Education · Marketplace · Saas

Wellspring International Education

Wellspring International Education is a Colorado-based international student recruiting firm that helps U.S. colleges and universities build a global brand and enroll talented students from around the world. Through a network of 800+ agencies and in-market representatives across 30+ countries, plus its acquired digital platform StudyMe and the American Honors community-college pathway, Wellspring runs the full funnel - from student fairs and application vetting to yield management and enrollment support.

international-student-recruitment · higher-educationRead →