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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

agency-holding-company

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Company
The Agency Group That Kept Losing Its Name - and Learned to Sell the Work
Media · Enterprise · Health

The Agency Group That Kept Losing Its Name - and Learned to Sell the Work

EMCG spent three decades importing famous agency names into Russia, losing them, and rebuilding around specialist shops of its own. The interesting product was never the logo on the door. It was the machinery behind it.

advertising-agency · marketing-communicationsRead →
Company
Stagwell
Media · Enterprise · Saas

Stagwell

Stagwell wants to prove that an advertising holding company can behave like a software business without forgetting how ideas are made. Its bet is a network where polling, media, creative agencies and AI products share the same wiring.

marketing-network · advertising-servicesRead →