A disappointing bet on Estonian e-residency became a business in checking strangers. Veriff’s real challenge is catching impostors without making everyone else miss the bus.
Persona is a San Francisco-based identity infrastructure company that helps businesses verify people - and increasingly, AI agents - online. Its configurable platform powers KYC, KYB, AML, age verification, and ongoing trust-and-safety workflows for fintechs, marketplaces, crypto exchanges, and AI platforms across 200+ countries.