The Canadian insurtech digitized quotes, underwriting and policy binding - then discovered its bottleneck still had four wheels. Its pivot from house calls to browser calls is a useful playbook for anyone automating a stubbornly human business.
Som Seif's Toronto firm turned unglamorous financial friction into ETFs, advisor software, business loans and retirement income - then crossed $30 billion in platform assets. The interesting product is the method behind the products.
Ashton Thomas sells a scarce luxury: one coordinated view of a wealthy family’s messy financial life. Its post-2023 expansion shows how a regional adviser can add offices, specialists and assets without sanding away the local teams clients hired in the first place.