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expert-marketplace1 personalized-shopping1 ecommerce1 curated1 human-curated1 high-consideration-purchases1 two-sided-marketplace1 san-francisco1 consumer-internet1 outdoor-gear1 marketplace1 specialist-advice1 online-shopping1

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Curated is a San Francisco-based online marketplace that connects shoppers with vetted, passionate experts who deliver one-on-one product advice for high-consideration purchases - from skis and golf clubs to cameras and coffee gear. Founded in 2017 by Eduardo Vivas, Peter Ombres, Alex Vauthey and Annabel Liu, the company raised about $141.5M from CapitalG, Greylock and Forerunner Ventures before being acquired by Flip for $330M in stock in July 2024.

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expert-marketplacepersonalized-shoppingecommercecuratedhuman-curatedadvice-platform