It is the least famous company handling a quarter of the world's ad money. Mediaocean is the operating system agencies and brands use to plan, buy, serve and pay for advertising - and after buying Innovid, it wants to own every step in between.
Basis Technologies is a Chicago-based advertising software company that builds Basis, an automation and intelligence platform for digital media. Founded in 2001 as Centro and rebranded in 2021, Basis unifies programmatic, publisher-direct, search, social, and connected TV buying alongside campaign planning, workflow automation, reporting, and financial reconciliation - so agencies and enterprise marketers can run cross-channel media from a single system.