Justin Merickel

Justin Merickel is a Vice President of Product Management and Product Marketing for the Analytics Portfolio at Adobe, where he oversees Customer Journey Analytics, Adobe Analytics, and Mix Modeler. With over two decades of experience in digital marketing and data analytics, he has shaped how enterprise brands measure, understand, and act on customer behavior - from his early days at McCann Erickson through senior leadership at Yahoo!, Efficient Frontier (acquired by Adobe), and ultimately Adobe itself, where he has driven major product and partnership initiatives across the Experience Cloud.