advertising-analytics
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MINT Wants to Be the Operating System for Advertising - Before AI Makes the Mess Worse
Brands bought thousands of marketing tools and still run billion-dollar media operations through spreadsheets. MINT's bet is simple: unify the data, map the workflow, then let specialized AI agents handle the busywork without handing them the keys.
Chris Kelly Is Teaching Brand Advertising to Show Its Work
The Upwave founder has spent more than a decade turning brand measurement from a backward-looking report card into a tool for making the next decision.
CreativeX
CreativeX is a New York-based AI creative data platform that automatically analyzes a brand's images and videos to score creative quality, enforce brand and platform best practices, and connect creative decisions to media performance. Used by more than 30 of the world's largest advertisers - including Unilever, Heineken, PepsiCo, Google and Mondelez - it turns the historically subjective business of advertising creative into measurable, comparable data across thousands of brands and markets.
Austin Harrison
Austin Harrison is the co-founder and CEO of Northbeam, a San Francisco-based marketing intelligence platform that uses first-party data and machine learning to give e-commerce and D2C brands an accurate picture of which ads are actually driving revenue. Before pivoting to martech, Harrison built a parallel career in digital entertainment — co-founding an animation company that worked with Hasbro, Disney, and NBC Universal, and earlier running MediaTrip, an online animation channel that earned an Entertainment Weekly Top 10 Internet Phenomenon ranking. At Northbeam, he has led the company to track over $130 billion in ad-attributed revenue across 800+ brands, raised $40 million in total funding, and launched industry-first attribution models developed in partnership with Meta, TikTok, and Snapchat.