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Founder · Executive · Author

Paul Archer

Paul Archer is the founder and CEO of Duel, a London-based brand advocacy SaaS platform that helps global brands like Charlotte Tilbury, Lush, ELEMIS, Victoria's Secret and Abercrombie & Fitch turn customers, creators and fans into a measurable growth channel. Before software, Archer drove a 1992 London black cab around the world, breaking two Guinness World Records and writing a best-selling book about it. He co-founded Duel in 2017 with viral games developer Naio Tsarouchis; the company raised a $16M Series A in September 2025 co-led by Molten Ventures and Bright Pixel.

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