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INVIDI Put Digital Ad Logic Inside Television - Now It Has to Make Every Screen Behave
The Princeton ad-tech company made the old television set act a little more like the internet without turning the viewer into the product. Its next trick is harder: carrying that precision across streaming, live sports and hundreds of millions of boxes that are not even online.
Viamedia Kept the Cable Pipes - Then Built an Ad-Tech Engine on Top
For two decades, Viamedia sold the awkward local minutes inside cable television. Now it is using those same operator relationships to make fragmented, cross-screen advertising feel like one buy - a practical reinvention with lessons for any legacy business sitting on overlooked distribution.
Samba TV
Samba TV is a television technology and data company that builds software embedded directly into smart TVs to measure what households actually watch in real time. Using its patented automatic content recognition (ACR) technology, it turns anonymized, opt-in viewing across broadcast, cable, OTT and streaming into audience insights and cross-screen advertising tools that marketers and broadcasters use to plan, target and measure campaigns. Founded in 2008 by former BitTorrent employees and headquartered in San Francisco, Samba TV operates across roughly 24 smart TV brands and tens of millions of devices worldwide.