The Berkeley firm built a business around a simple complaint: campaigns still split creative, buying and data into separate rooms. Uplift puts them back at one table - then gives that table software.
When streaming costs outran ooVoo's advertising income, two operators kept the useful part: the machinery for finding, checking and selling attention. Krush Media is what happened next.
Adriel is an AI-powered ad operations (AdOps) and marketing intelligence platform that lets brands and agencies connect, monitor, and optimize digital advertising across hundreds of channels from a single dashboard. Founded in 2018 by Sophie Soowon Eom and Olivier Duchenne, the company pulls scattered campaign data from 600+ sources into real-time, automated reports, and has expanded into AI ad-creative generation (AdGen AI) and marketing automation. Adriel has served thousands of organizations - from small businesses to enterprises like LG Electronics - and raised about $20M in total funding, including a $13M Series B in 2022.