ad-monetization
(4)
FunCraft
FunCraft is a remote-first mobile game studio founded in 2019 by former Electronic Arts and Zynga veterans. It builds friendly word and puzzle games - led by flagship title Wordgrams and Word Yatzy - designed to become daily rituals players return to for years. The studio backs a philosophy it calls 'casual forever,' pairing rigorous live operations and ad-spend experimentation with a small, senior team. By its fifth year it had crossed 7 million installs and more than $15 million in revenue.
Jim Payne
Jim Payne is the co-founder and CEO of CloudX, an AI-native mobile advertising platform that treats ad monetization like code and hands the busywork to autonomous agents. An MIT-trained computer scientist and former Google product manager, he built MoPub (sold to Twitter in 2013) and MAX (acquired by AppLovin), two products that shaped how apps make money. After years investing through his firm Breakpoint Capital, he returned to building in 2025, launching CloudX with a $30M Series A led by Addition to rewire the mobile ad stack for the AI era.
Christopher Farm
Christopher Farm is the co-founder and CEO of Tenjin, a San Francisco mobile marketing analytics and attribution company that grew out of Y Combinator's Summer 2014 batch. An MIT-trained mechanical engineer who detoured through investment banking, corporate M&A and mobile ad product roles before building tools for app developers, Farm has turned Tenjin into one of the data backbones for indie and mid-size mobile game studios trying to measure where their users come from and whether they are worth the money.
CloudX
CloudX is an AI-native ad monetization platform for mobile publishers, built by the founders of MoPub and MAX. It rebuilds the programmatic supply-side stack so autonomous AI agents - not manual ops teams - can run auctions, manage price floors, and optimize revenue, with auction integrity verified inside Trusted Execution Environments. The company launched out of stealth in November 2025 with a $30M Series A led by Addition.