acupuncture
(2)
Zaya Care
Zaya Care is a New York-based healthcare company building the largest network of in-network maternal and wellness specialists in the United States. It negotiates insurance contracts on behalf of independent practitioners - pelvic floor therapists, lactation consultants, dietitians, mental health therapists and acupuncturists - and handles credentialing, eligibility and billing so those providers can accept insurance without the administrative burden or financial risk of doing it alone. Inspired by the comprehensive European model of maternity care, Zaya gives small practices the leverage and efficiency of a large health system while letting them stay independent, and gives patients affordable, whole-person care beyond the standard OB-GYN visit.
WTHN
WTHN is a modern wellness brand rooted in Traditional Chinese Medicine, built to make acupuncture, cupping, herbal remedies and acupressure tools accessible to everyday people. Founded in New York in 2019 by Michelle Larivee and Dr. Shari Auth, it pairs design-forward studios across NYC with an at-home product line sold through 200+ retailers and e-commerce, aiming to take centuries-old healing out of the back room and into modern life.