ACTIVZ is a West Jordan, Utah-based health and wellness company that bills itself as the first direct-selling brand built around epigenetics - the idea that lifestyle and nutrition can influence how genes express themselves. Founded in 2017 by David Brown and Ryan Thompson, the company sells supplements (LINQ, AIRO, Optimend) and an anti-aging skincare line through a distributor network paired with an omnichannel e-commerce model. It launched first in Spanish-speaking Mexico before expanding to the US, Peru, Japan and beyond.
David Brown is the co-founder, Chairman and CEO of ACTIVZ, a West Jordan, Utah direct-selling company he launched in 2017 with longtime partner Ryan Thompson. A self-described 'recovering lawyer' with a J.D. from Cornell and a Japanese degree from BYU, Brown traded corporate law for the nutrition business in 1994 and went on to lead some of the industry's best-known turnarounds - tripling Natural Balance, building Metabolife into the world's largest retail diet brand, and taking LifeVantage from roughly $3 million to more than $200 million. With ACTIVZ he built a multinational from day one, launching in Mexico before the United States and reaching markets across Latin America and Japan.