The Nudge

The Nudge is a San Francisco company that texts its members curated plans for real-world fun - hikes, date ideas, restaurants, events and hidden gems in their city. Founded by siblings John and Sarah Peterson in 2018, it began as a $9/month SMS subscription pitched as an 'anti-startup' to get people off their phones, and has since grown into an AI-powered advisor and locals-only social network with roughly a million users across cities including San Francisco, Los Angeles, Austin and New York.