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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

activeprospect

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Legend
Steve Rafferty Built a Company Around the Internet's Least Glamorous Question
Founder · Executive · Operator

Steve Rafferty Built a Company Around the Internet's Least Glamorous Question

For more than two decades, the ActiveProspect founder has turned consent, provenance, and lead quality into working software. His wager is disarmingly practical: better marketing begins by respecting the person at the other end of the form.

steve-rafferty · activeprospectRead →
Company
The Company That Turned "Prove It" Into a Business
Saas · Enterprise · Marketing

The Company That Turned "Prove It" Into a Business

For 20 years, ActiveProspect has sold one unglamorous promise to marketers: keep the receipt. In a regulatory minefield where a single unwanted robocall can cost $500 to $1,500, that receipt is the whole business.

activeprospect · trustedformRead →