The Scottsdale builder made energy efficiency standard equipment instead of a luxury upcharge - and used it to close more than 15,000 homes a year.
For 65 years the Hovnanian family has been putting keys in first-time buyers' hands and building 55-and-up communities where the lawn mows itself. Here is how a New Jersey homebuilder turned patience into a business model.
PulteGroup turned one teenager-built bungalow into a national portfolio of home brands. Its real product is not a floor plan, but a system for matching land, lifestyle and financing to buyers at nearly every stage of adult life.