
After twelve years building Netwrix, Alex Vovk returned to the work of starting up. At Action1, his second partnership with Mike Walters is a wager on patient ownership, independent teams, and the decidedly unglamorous business of keeping software patched.

He built his career explaining the work nobody notices until it fails. Now, as Action1's chief marketing officer, Vadim Balandin is taking patch management from the server room to the largest screens in America.