account-planning
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Altify
Altify spent two decades turning the judgment of an experienced enterprise seller into repeatable Salesforce workflows. Now independent again, it is betting that AI works best when it knows the method - and the politics - behind a deal.
Patrick Morrissey
Patrick Morrissey is the CEO of Altify, a Salesforce-native Strategic Revenue Execution platform serving enterprise teams at companies like AWS, GE HealthCare, and Autodesk. He returned to lead Altify in March 2025 following Gallant Capital Partners' acquisition, having previously served as the company's CMO. A seasoned sales and marketing executive, Morrissey co-founded Simpplr (which raised $131M), led strategic alliances at Salesforce, and served as Chief Growth Officer at HireVue. He is known for championing empathy-driven leadership and a customer-first philosophy across product, sales, and marketing functions.