Carta is a San Francisco fintech that turned the messy spreadsheet of startup ownership into software. Founded in 2012 as eShares, it manages cap tables, 409A valuations, equity plans, and fund administration for tens of thousands of companies and venture funds - now positioning itself as the connective tissue for the entire private capital market.
Pulley is an equity and token management platform that helps founders, finance teams, and employees run cap tables, fundraises, valuations, and tax-compliant token distributions from one place - without spreadsheets or paralegal time.