The company that taught its software to sell - and gave the software names.
Somewhere in Los Altos, a sales pipeline is filling itself. No SDR is typing. No marketer is rebuilding the deck for the fourth time. Instead, four pieces of software are passing work between them: one decides who to contact, one writes the outreach, one tunes the tone until it sounds human, and one designs the visuals. The team that built them is seven people. The work they are producing looks like the output of a department.
This is Provenonce, Inc. today - a company selling what it calls AI-native go-to-market infrastructure. The product is a coordinated set of agents that handle the repetitive machinery of revenue work: finding leads, reaching out, shaping the message, making it look good. Provenonce's bet is that the go-to-market motion, the most human-heavy part of most companies, can be run mostly by software that understands context.
It is a strange thing to claim, and an even stranger thing to have arrived at. Because three years ago, this same company was building a virtual reality metaverse for NFT artists.
"Modern GTM teams are overwhelmed with noise but starving for clarity."
Will O'Brien, Co-founder & CEOAsk anyone on a revenue team how their week went, and you will hear a litany of small tasks: enriching a lead list, rewriting an email for the third audience, rebuilding a pitch deck, chasing a Slack thread for the latest messaging. None of it is the actual work of selling. All of it eats the hours where selling would happen.
The tooling that promised to fix this mostly added to it. Each tool solved one slice, lived in its own tab, and demanded its own data. The result was a stack of plug-ins that did not talk to each other, supervised by humans whose job had quietly become tool management. Clarity, the thing teams actually needed, stayed scarce.
Provenonce's read on this was blunt: the problem was not a missing feature. The problem was coordination. The pieces existed; nothing made them act as one motion.
"We built this platform to turn signal into synchronized execution."
Provenonce launch statement, 2025Provenonce was founded in 2021 by Will O'Brien, a founder with a habit of being early. He co-founded the crypto-custody firm BitGo and was an SVP at Big Fish Games before that. His first version of Provenonce was NFT Oasis - a virtual reality platform combining NFTs, VR, and DeFi so that artists could reach mass audiences. It hosted Grammy winner Imogen Heap and a roster of performers, and it convinced Tony Robbins to step into the metaverse. It raised $4.4 million from 32 investors across four continents.
Then generative AI arrived, and the bet changed. The same infrastructure built to coordinate avatars and immersive spaces, O'Brien reasoned, could coordinate something more useful: autonomous agents doing real business work. The metaverse company quietly became a coordination-infrastructure company. The pivot was less a betrayal of the original idea than its logical next move - the company had always been about orchestrating many actors in a shared space. It just swapped the actors.
It is the kind of reinvention that usually gets a startup mocked. Provenonce treated it as the plan working as intended.
"A moment in time to change the world."
Will O'Brien, on founding the companyThe platform's headline trick is that its agents are not standalone plug-ins. Provenonce describes them as "semi-sentient" - each contextually trained to understand what to do, when, and why, then working in sync rather than in isolation. They drop into the tools companies already use, like HubSpot and Slack, without a rip-and-replace migration. You give them a goal; they divide the labor.
Naming your software after a strategist, a goddess of wisdom, a symbol, and the Greek word for reason is, of course, a marketing decision as much as an engineering one. It also happens to describe what the things actually do.
"Each agent is contextually trained to understand what to do, when, and why."
Provenonce platform documentationA claim about autonomous agents is only as good as what they produced. During its year-long pilot, Provenonce put numbers on the board: more than 10,000 qualified leads generated and enriched through adaptive outreach, and go-to-market content cycles - from decks to outbound campaigns - cut by as much as 75%. The deployments ran inside the customers' existing HubSpot and Slack environments.
Early users span a curious mix: Tony Robbins, Black Lab X, EPX, and the dental-implant body ICOI all sit among the organizations that touched Provenonce Summits and the AI pilot. The investor list is its own evidence - Blockchain Capital, Lemniscap, Delphi Digital, FlamingoDAO, Mechanism Capital, and Tony Robbins' venture firm among the thirty-two.
"Enterprise deployment without rip-and-replace integration."
Provenonce pilot summaryProvenonce is small and founder-driven. O'Brien leads it; the earlier NFT Oasis chapter brought in a design-and-product crew with credits ranging from Oculus and Coachella VR to the band Caught a Ghost.
Ex-BitGo co-founder, ex-SVP Big Fish Games, prolific angel investor.
Previously worked on Burning Man VR, Oculus, and Coachella VR.
Musician behind the project Caught a Ghost.
Solidity developer who built the early creator-economy tooling.
Strip away the agent names and the mission is plain: give revenue teams an operating layer that coordinates the work, so people can spend their time on strategy and relationships instead of tool-wrangling. Provenonce frames itself as coordination infrastructure - the connective tissue that makes many AI actors behave like one team.
The name itself is a tell. "Provenonce" riffs on provenance - origin, authenticity, the chain of where something came from. It carried over from the company's NFT roots, but it fits the new mission too: an agent system is only trustworthy if you can trace what it did and why.
"Turn signal into synchronized execution."
The Provenonce thesis, in five wordsReturn to that filling pipeline. The interesting part is not that software wrote the emails - plenty of tools do that. The interesting part is that no human had to stitch the steps together. Sage decided, Minerva reached out, Glyph softened the tone, Logos made the deck, and the seven people who built it spent the afternoon on the things software cannot do.
Whether agentic go-to-market becomes the default or stays a clever experiment is still an open question, and Provenonce is a small company making a large claim. But its history argues for taking the claim seriously: this is a team that already bet on the metaverse before most people had the headset, and was disciplined enough to walk away when a better bet showed up.
The pipeline is still filling. The question Provenonce is asking the rest of us is simple, and a little unnerving: how much of the work you do today was ever really yours to do?
Watch & listen: Founder talk on the $4.4M metaverse raise → NFT Oasis founder session. Product context & demos live on the Provenonce site and company LinkedIn.