Phyllo.

Every few years, a new economy arrives before the tools to run it do. Fintech had that moment when a company called Plaid made bank data programmable, and a decade of apps followed. Phyllo, founded in 2021 by Akhil Bhiwal, Achintya Gupta and Mohit Kumar, is making the same bet on a different economy: the millions of people who now earn a living as creators, and the companies that need to work with them.

The problem Phyllo attacks is unglamorous but real. A creator's footprint is scattered across YouTube, Instagram, TikTok, Twitch, Substack, Discord, Shopify and dozens more platforms. Each speaks its own API dialect, guards its own data, and changes without warning. A developer who wants to verify a creator's audience, pull their real income, or screen their reputation faces a tangle of integrations that break constantly. Phyllo replaces that tangle with a single API that returns one normalized, consent-first dataset.

Put plainly: instead of wiring up dozens of platform APIs, a team integrates once with Phyllo and reaches them all. The data is authenticated and permissioned - the creator connects their own accounts - which sidesteps the fragility and compliance risk of scraping.