The Beijing-born HR SaaS company that turned a plain applicant tracker into an AI-native hiring platform - and put its software inside roughly 30% of the Fortune 500.
When two founders launched Moka in Beijing in 2015, hiring software in China mostly behaved like a digital filing cabinet: a place to store resumes and log interview notes. Moka's wager was that the cabinet could do the work. A decade later the company sells an AI-native HR platform - an applicant tracking system with a talent CRM, automation, analytics, and an AI assistant called Moka Eva - to mid-market and enterprise employers across Asia and beyond.
The name is a nod to the coffee. The product is a nod to a stubborn problem: recruiting is a funnel that leaks at the top, where sourcing and screening eat a recruiter's hours. Moka's answer is to point automation and machine learning at that top of the funnel, then let the rest of the pipeline move faster.
Moka's pitch in one line: hire faster with automation, then let the AI write the interview summary for you.
That approach has attracted money and logos. In November 2021 Moka closed a $100 million Series C led by Tiger Global Management, with Blue Lake Capital, GL Ventures (the early-stage arm of Hillhouse), GSR Ventures, and GGV Capital participating - a round that pushed the company into unicorn territory. All told, Moka has raised roughly $144 million across six rounds.
The customer roster reads like a directory of Asian enterprise: Tencent, Xiaomi, McDonald's, ANTA Group, Genki Forest, battery giant CATL, Panasonic, China Pacific Insurance, and Vanke, alongside newer regional names such as Klook. Moka reports serving 2,000-3,000+ brands and around a million HR professionals, including roughly 30% of the Fortune 500.
What changed the company most was AI. Moka started as an intelligent ATS in 2016, added the Moka People human-capital-management system in 2020, and then, as generative models matured, rebuilt its story around Moka Eva - marketed as one of the first AI-native HR SaaS products. Read the product names in order and you can see the strategy: start with recruiting, expand into core HR, then wrap the whole thing in AI.
Moka's platform centers on the ATS as the hiring hub, with core HR, automation, and AI layered around it.
The applicant tracking system at the core - sourcing, tracking, and moving candidates through the pipeline, with integrations to job boards, eHR systems, and messaging tools.
A human-capital-management system covering core HR, employee data, onboarding, and performance across the full employee lifecycle.
The AI-native assistant with five skills: intelligent resume screening, customized interview questions, AI interview summaries, conversational BI, and an employee chatbot.
AI recruiting for automated sourcing, screening, and structured interviews, with shortlisting the company claims runs about 3x faster than manual review.
Candidate relationship management to nurture pipelines and re-engage past applicants, keeping talent pools warm between roles.
Recruitment analytics and dashboards that turn hiring activity into data teams can act on - time-to-hire, funnel conversion, and source quality.
Bar length is scaled to disclosed round size. Earlier seed and Series A rounds were smaller and not fully disclosed.
Lead and notable investors: Tiger Global, Blue Lake Capital, GL Ventures (Hillhouse), GSR Ventures, GGV Capital.
Where it fits: a China-born challenger competing with Beisen at home and with Workday, SAP SuccessFactors, Greenhouse, Lever, and Ashby abroad - now expanding across Southeast Asia.
Li Guoxing and co-founder launch Moka to modernize hiring software in China.
The intelligent applicant tracking system debuts as the core product.
The company expands beyond recruiting into core HR and human capital management.
Fresh capital to scale the SaaS platform across enterprise customers.
Tiger Global leads the round, valuing Moka above $1B.
An AI-native HR assistant with screening, interview questions, and summaries.
Offices in Singapore, Hong Kong, and Kuala Lumpur target Southeast Asian employers.
Moka is an AI-native HR SaaS company providing an applicant tracking system, core HR (HCM), talent CRM, recruitment automation, analytics, and the Moka Eva AI assistant to help employers hire and manage people faster.
Moka was founded in Beijing in 2015. Li Guoxing is its co-founder and CEO.
Roughly $144M across six rounds, including a $100M Series C led by Tiger Global in November 2021 that gave it unicorn status.
Mid-market and enterprise employers - reportedly 2,000-3,000+ brands and around 30% of the Fortune 500, including Tencent, Xiaomi, McDonald's, CATL, and Klook.
Moka Eva is Moka's AI-native HR assistant with five capabilities: intelligent resume screening, customized interview questions, AI-driven interview summaries, conversational BI, and an employee chatbot.
Sources: MokaHR, LinkedIn, PR Newswire, TechCrunch, Crunchbase, FINSMES, Blue Lake Capital, Tracxn, APPS RUN THE WORLD. Figures such as valuation, revenue, team size, and customer counts are approximate and drawn from public reporting and third-party aggregators; treat them as estimates. Video interviews and product demos are available via Moka's website and LinkedIn.