The technology-driven collectibles studio turning global fandom into limited-edition art toys - and giving each one a digital life through embedded NFC chips.
MIGHTY JAXX. The brand mark of the Singapore studio founded by collector-turned-CEO Jackson Aw in 2012.
Mighty Jaxx started the way a lot of good businesses do - as an obsession. Jackson Aw had been collecting designer toys since 2006, and in 2012 he did something most hobbyists only daydream about: he took a $20,000 loan, bought a one-way ticket to China, and walked factory floors to learn how figures are hand-sculpted, moulded and finished. The company he came home to build now designs, manufactures and sells limited-edition collectibles to fans in more than 90 countries.
What Mighty Jaxx makes sits at the intersection of art, licensing and manufacturing. It produces vinyl and resin figures in collaboration with independent artists and under license from some of the biggest names in entertainment - Netflix, Disney, Hasbro, DC Comics, Formula 1 and Toei Animation among them. Over its history the studio has worked with more than 120 artists and brands, translating characters people already love into objects they want on a shelf.
A toy is a toy until you put a chip in it. Starting around 2021, Mighty Jaxx began embedding NFC tags into its collectibles so that a physical figure could carry its own digital certificate - a blockchain-backed record of authenticity and provenance you can verify with a tap of a phone.
That solves a real, unglamorous problem in the collectibles market: proving a piece is genuine and tracing where it has been. Counterfeits and murky secondary-market history have long dogged high-value collectibles. A tamper-evident chip tied to a ledger gives collectors something a certificate of authenticity on paper never could.
The same year, Mighty Jaxx tested the purely digital end of the spectrum, releasing NFT collections - one 6,000-piece drop reportedly sold out in about two seconds. The company's framing is deliberately practical: use the chain for provenance and fan access, not speculation.
The result is a product that lives in two places at once - on a shelf and in a digital wallet - and a fan journey that can extend long after the box is opened.
Limited-edition vinyl and resin figures created with world-class artists and licensed brand partners, sold direct-to-consumer worldwide.
The signature "dissected vinyl" line by artist Jason Freeny that peels pop-culture characters to reveal skeleton and organs - across DC Comics, Looney Tunes, Sesame Street and Adventure Time.
Figures embedded with NFC chips enabling blockchain-based authentication, provenance and an ongoing digital fan journey.
Digital drops and trading-card collections - including a 6,000-piece release that sold out in seconds.
A pop-culture retail platform and DTC touchpoint reimagining the in-person store experience for fans.
Curated in-person events and activations that bring fandoms together offline.
Mighty Jaxx's customers are global pop-culture fans and art-toy collectors, plus the IP owners who license their characters for official merchandise. It competes in the fast-growing designer-collectibles space alongside names like Funko, Pop Mart, Kidrobot and Medicom Toy - but leans on two differentiators: deep artist collaborations and a technology layer (NFC + blockchain) that most rivals don't build in.
Figures are company-reported and press-reported approximations, not audited disclosures.
Licensing is the engine. Mighty Jaxx secured its first global agreement with DC Comics and has produced official collectibles and experiences across a roster of major entertainment brands, working with independent artists like Jason Freeny to give each line a distinct point of view.
The 2022 round valued the company at a reported US$200M; the 2024 valuation was not publicly disclosed. Total funding raised stands at more than US$45M.
Jackson Aw starts the company with a $20,000 loan and a one-way trip to China to learn toy manufacturing.
The signature "dissected vinyl" figures debut and become a collector favourite.
Releases including Sesame Street figures, plus growth of DTC and retail touchpoints such as PLAYe.
Launches digital collectibles - a 6,000-piece NFT drop sells out in seconds - and begins embedding NFC authentication.
Raises US$20M led by East Ventures, acquires Kinetiquettes, and pushes into phygital and the metaverse.
Raises an additional US$11M with Sunova Capital and appoints new US and advisory leadership for the Americas.
It designs, manufactures and sells limited-edition art toys and "phygital" collectibles, working with major entertainment licensors and independent artists, and ships to collectors in 90+ countries.
Jackson Aw founded it in Singapore in 2012, starting with a $20,000 loan after travelling to China to learn toy manufacturing.
Physical collectibles paired with a digital layer - Mighty Jaxx embeds NFC chips that link a figure to a blockchain record for authentication and provenance.
Licensors include Netflix, Disney, Hasbro, DC Comics, Formula 1 and Toei Animation, alongside collaborations with 120+ artists such as Jason Freeny.
Over US$45M in total, including a US$20M Series A+ led by East Ventures in 2022 and an US$11M extension in May 2024.