Conscious AI
AI built with explicit ethical guardrails and human-centered design. The bet is that the market is going to demand it. Soon.
Lawyer, operator, investor, author. She built a career inside the loudest corners of tech, then went looking for the off switch and turned that, too, into a job.
On a Tuesday in San Francisco, Cecily Mak is on a call about a Series A in a mental-health platform she met through a meditation teacher. By Thursday she will be in Brooklyn at a bookstore reading from a manuscript she sold to Flatiron. Friday is her once-a-semester guest lecture for the Digital Media Law class she has been teaching, at the same law school, since 2006.
This is not the resume of someone who picked a lane. It is the resume of someone who kept noticing where the road was supposed to end and then driving past the sign. Mak is a co-founding general partner of Wisdom Ventures, the San Francisco-based fund she launched with Bradley Horowitz (long-time Google executive) and Soren Gordhamer (founder of the Wisdom 2.0 conference series). The thesis is not subtle: they will write checks into companies that make humans more present, more connected, and less numb. They closed a first close of $16M on Fund II in June 2025. The fund's stated AUM, on its own site, is north of $90M.
A reasonable question: how does a former general counsel at a digital music company end up with a thesis about conscious AI? The answer is that she stopped pretending the two questions were separate. Mak spent the first half of her career as the person companies hire to make problems go away quietly. She spent the second half learning that not every problem can, or should, be made quiet.
The book makes that obvious. Undimmed: The Eight Awarenesses for Freedom from Unwanted Habits, out from Flatiron Books on January 6, 2026, with an introduction by Yung Pueblo, is the public version of something she drafted privately at her kitchen counter in 2018. She had taken what was supposed to be a 30-day break from drinking. It became permanent. While she was at it, she sat down and rewrote the Twelve Steps for people who, like her, did not feel the Twelve Steps were written for them. She called the result the Eight Awarenesses. The framework now anchors a community of more than 130,000 readers and listeners she calls ClearLife.
Most general partners come from one of two on-ramps: investment banking or a single successful exit. Mak came in through licensing meetings, board decks, and a side hustle teaching law students how the internet actually works.
I rewrote the Twelve Steps standing at my kitchen counter. The Twelve Steps were not written for me.- Cecily Mak, on the origin of The Eight Awarenesses
Wisdom Ventures is unapologetically pointed. The fund backs founders whose product roadmaps treat attention, mental health, and connection as features worth building, not externalities to apologise for later.
AI built with explicit ethical guardrails and human-centered design. The bet is that the market is going to demand it. Soon.
Platforms, tools, and content that lower the cost of care and make it less scary to start. Mak's own life sits inside this category.
Co-founder Soren Gordhamer runs Wisdom 2.0; co-founder Bradley Horowitz spent a decade thinking about attention at Google. Pattern matching, not coincidence.
Workplace well-being as a line item, not a perk. Founders building the operating system for human-centered companies.
Mak's phrase. The shorthand: a product that respects the user the way a good friend would.
Hardware, wearables, supplements (yes, including her own ClearLife Reset), software, content. Anything that helps a human feel more like themselves.
The publishing house describes Undimmed as "a personal and practical alternative to traditional recovery frameworks like the Twelve Steps." Mak describes it as a permission slip. The book braids memoir with eight principles (paying attention, choosing, releasing shame, among them) that she developed while she was leaving alcohol behind in 2017 and 2018.
The audiobook ships through Macmillan Audio on the same day. She narrates it herself. Yung Pueblo, the poet whose books sell millions, writes the introduction.
Operators tend to compress their attention. Mak goes the other way. The result is a personal portfolio that reads less like a career path and more like a Venn diagram of San Francisco's quieter rooms.
She drafted the entire Eight Awarenesses framework in one sitting in 2018, standing up, in her own house. The kitchen counter is now a recurring character in her writing and her podcast.
Through Rhapsody, through Flipboard, through ConsenSys, through Blockdaemon, through Wisdom Ventures: she has continued to teach Digital Media Law at UC Law SF since 2006. No semester off.
While she was still a general counsel she was named a "Woman Leader in Tech Law" by The Recorder and one of Digital Media Wire's "25 Executives to Watch." She left big law for licensing meetings anyway.
Compassionate design is not a feature. It is a thesis.- Cecily Mak, on Wisdom Ventures
"Dimming is the way we unconsciously numb ourselves. Undimming is the path back to clarity, agency, and presence."
"What began as a thirty-day break from drinking evolved into a years-long inquiry into what I call dimming."
"Compassionate design is not a feature. It is a thesis."