Platformer moves to Ghost after Substack Nazi content row Casey Newton: "A publication that covers tech aggressively, but does not depend on them for traffic" Extremely Hardcore: Musk's response to Zoe Schiffer was one cry-laughing emoji Facebook pays $52M to 11,250 content moderators - Newton's reporting was the match Hard Fork lands on Time's 100 Best Podcasts list Away CEO resigns after Zoe Schiffer's Verge investigation drops Platformer: 200,000+ weekly readers, zero dependence on Big Tech advertising Platformer moves to Ghost after Substack Nazi content row Casey Newton: "A publication that covers tech aggressively, but does not depend on them for traffic" Extremely Hardcore: Musk's response to Zoe Schiffer was one cry-laughing emoji Facebook pays $52M to 11,250 content moderators - Newton's reporting was the match Hard Fork lands on Time's 100 Best Podcasts list Away CEO resigns after Zoe Schiffer's Verge investigation drops Platformer: 200,000+ weekly readers, zero dependence on Big Tech advertising
Zoe Schiffer - Tech journalist and author of Extremely Hardcore
YesPress Profile / Tech Journalism

Casey Newton
& Zoe Schiffer

The two journalists Silicon Valley actually worries about - one newsletter, two bylines, zero dependence on the people they cover.

Platformer Tech Journalism Hard Fork WIRED Extremely Hardcore Independent Media

The Newsletter Silicon Valley Actually Reads

Somewhere between the billionaire press releases and the breathless startup coverage, there is Platformer - a newsletter that arrives three times a week at 5PM Pacific and makes a very specific kind of executive nervous. That is the point.

Casey Newton founded it in October 2020 after seven years at The Verge, where he had already proven one uncomfortable truth: a journalist with a direct line to readers does not need a newsroom to break news. He launched on Substack with The Interface, his newsletter habit from his Verge days, and within a few years had built something that Slate called a source for "big tech scoops" and the New York Times noted holds "sway among social media executives."

Zoe Schiffer joined in 2022 as managing editor, fresh from her own run of investigations that had already toppled a CEO and put Apple's notoriously tight-lipped employee culture under a microscope. Together they became the kind of double act that Big Tech did not want: two reporters who understood the industry from the inside (Schiffer had worked at Uber before journalism school), who were not chasing clicks from platforms they were covering, and who published on a schedule they controlled.

When Substack declined to remove pro-Nazi content in January 2024, Newton pulled Platformer off the platform entirely and moved to Ghost - publicly, loudly, and with a detailed explanation that read less like a business decision and more like an ethics brief. The industry argument that followed lasted weeks. That, too, is the point.

200K+
Weekly Platformer Readers
$52M
Facebook settlement Newton's work helped trigger
1
Cry-laughing emoji - Musk's only response to Schiffer's interview requests
60+
Twitter employees interviewed for Extremely Hardcore
"A publication that covers tech companies aggressively, but does not depend on them for traffic or advertising revenue, may be able to see them with more clarity."
- Casey Newton, on the mission of Platformer

Two Reporters, One Agenda: Accountability

Casey Newton
Founder & Editor, Platformer / Co-Host, Hard Fork (NYT)

Born in La Habra, California in 1980. Medill School of Journalism, Northwestern University, class of 2002. Covered the Arizona State Legislature, moved to the San Francisco Chronicle, then to CNET, then to The Verge where he became Silicon Valley editor and launched The Interface - his daily newsletter, years before newsletters were a media strategy.


🎭 Took up improv comedy after realizing he had nothing to talk about outside work. Describes it as "some of the most fun I've ever had."
🎙 Co-hosts Hard Fork with NYT's Kevin Roose - named one of Time's 100 Best Podcasts.
🏳️‍🌈 Openly gay. Announced engagement in February 2026; his fiance works at Anthropic.
🚶 Self-describes as someone who "doesn't like going outside." The journalism metaphors write themselves.
Zoe Schiffer
Director of Business & Industry, WIRED / Author, Extremely Hardcore

Grew up in Mission Canyon outside Santa Barbara. Her family home was destroyed in the 2009 Jesusita Fire. BA in Political Science from UC Berkeley, then a stint as a content manager and UX writer at Uber - which gave her the kind of Silicon Valley fluency you cannot learn in a newsroom - then a master's in journalism from Stanford in 2019.


📕 Author of Extremely Hardcore: Inside Elon Musk's Twitter (Penguin Random House, Feb 2024). Based on hundreds of interviews with 60+ employees and thousands of pages of internal Slack messages.
🎵 Has watched Dua Lipa's Tiny Desk Concert approximately 50 times. Exact count unknown.
👗 Wishes there were more good fashion blogs. Uses Instagram primarily for book recommendations, concerts, and fashion inspiration.
🏢 Joined WIRED as Director of Business & Industry in January 2025.

Stories That Left Marks

Newton's landmark investigation at The Verge was not about a product launch or a funding round. It was about the people paid to watch the worst of the internet so the rest of us did not have to. His series on Facebook's content moderators - contractors enduring video after video of violence and abuse, developing PTSD, being paid close to minimum wage - ran in 2019 and 2020 and became a National Magazine Award finalist. Facebook eventually settled with 11,250 affected moderators for $52 million. That is not a data point in a year-end wrap-up. That is journalism that moved money.

Schiffer's breakthrough came earlier, in 2019, with a story about Away - the luggage company whose Slack channels, she reported, had become a kind of management horror show. The CEO resigned shortly after publication. She was a relatively new reporter, not yet 30, with a Stanford master's she had just finished. The company tried pushback. It did not land.

Together at Platformer, they became the go-to source during the chaos of Elon Musk's Twitter acquisition in late 2022. Schiffer had sources inside the company from her Verge days. Newton had the newsletter with 200,000+ readers who actually wanted the breakdown. Their dispatches from inside the wreckage - layoffs executed over Slack, engineers locked out mid-shift, the lights literally left on in empty offices - were the record of what happened.

Schiffer turned that coverage into a book. Extremely Hardcore landed in February 2024 with endorsements from Matt Levine ("the definitive book on perhaps the weirdest business story of our time"), Bethany McLean ("wonderfully gossipy and perfectly timed"), and a blurb from Nick Bilton that described Musk as having "strapped a rocket to a clown car and slammed it into a wall at 100,000 miles an hour." Musk himself, when contacted for comment, replied to interview requests with one emoji: crying with laughter. She put that in the book.

Newton, meanwhile, kept writing the newsletter and recording the podcast - Hard Fork with the New York Times's Kevin Roose, weekly, consistently one of the sharper tech audio products available. It made Time's 100 Best Podcasts. More importantly, it kept Newton's voice in the daily conversation about the industry he has spent two decades covering.

"For a journalist whose job it is to call out other companies for maintaining questionable business relationships, it would have been both ethically dubious and hypocritical to ignore the decisions X and Substack were making."
- Casey Newton, on leaving Substack (January 2024)

Platformer at a Glance

200K+
Readers
Weekly subscribers to the newsletter
3x
Per Week
Mon, Tue, Thu at 5PM PT (+ extras during breaking news)
Oct
'20
Founded
Casey Newton launched on Substack after leaving The Verge
$10
/ Month
Paid subscription - no Big Tech ad dependency

How They Got Here

2002
Casey Newton graduates Northwestern/Medill. Covers the Arizona State Legislature for the Arizona Republic. Tech is not yet the plan.
2010
Newton joins CNET. The shift to tech is complete. He finds "the greatest job in the world" after a former editor asks one question: "Have you ever thought about being a tech reporter?"
2013
Newton becomes Silicon Valley editor at The Verge. Seven years, hundreds of stories, one editorial philosophy: have a point of view.
2017
Newton launches The Interface - a daily newsletter inside The Verge. The model that becomes Platformer starts here.
2019
Zoe Schiffer joins The Verge after Stanford journalism and a detour through Uber. Her Away investigation drops. A CEO resigns. She is a first-year reporter.
2019-20
Newton's Facebook content moderation investigation. National Magazine Award finalist. $52 million settlement for 11,250 moderators.
Oct 2020
Newton founds Platformer on Substack. The independent era begins.
2022
Schiffer joins Platformer as managing editor. Newton and Schiffer become the definitive reporters on Musk's Twitter acquisition. Hard Fork podcast launches with Kevin Roose at NYT.
Jan 2024
Platformer exits Substack for Ghost over pro-Nazi content. Newton publishes a detailed public explanation. Industry argument follows.
Feb 2024
Schiffer publishes Extremely Hardcore: Inside Elon Musk's Twitter (Penguin Random House). Musk's response: one cry-laughing emoji.
Jan 2025
Schiffer joins WIRED as Director of Business & Industry. Newton continues Platformer and Hard Fork.

What the Work Actually Did

01
$52M Facebook Settlement
Newton's content moderation investigation at The Verge directly contributed to Facebook's $52 million settlement with 11,250+ affected moderators. A 2020 National Magazine Award finalist.
02
CEO Resigned After Away Story
Schiffer's 2019 investigation into Away's toxic workplace culture led to the CEO's departure. One reporter, first year on the job, one story.
03
Time's 100 Best Podcasts
Hard Fork, Newton's weekly podcast with NYT's Kevin Roose, made Time magazine's definitive list of the best podcasts available.
04
The Definitive Twitter Book
Extremely Hardcore was called "the definitive book on perhaps the weirdest business story of our time" by Bloomberg's Matt Levine. 60+ interviews, thousands of Slack pages.
05
The Substack Exodus
Newton's public exit from Substack over pro-Nazi content sparked an industry-wide debate and set a new standard for what platform accountability looks like when a journalist actually has leverage.
06
200,000 Readers, Zero Tech Ads
Platformer built a 200,000-reader newsletter that does not depend on the companies it covers for traffic or advertising. Newton calls this the condition for clarity.

On Journalism, Power, and the Press

"Journalism tends to attract the most idealistic people, but once they leave college, they face the cold realities of an extremely difficult business, and as a result, we don't have nearly enough watchdogs for our democracy."
Casey Newton
"I loved doing the newsletter. I wanted to figure out if there was a way where I could do it forever."
Casey Newton - on founding Platformer
"Most of the journalism education that I got that I still use to this day, I learned from the other editors at The Daily. Peer editors taught me more than any professor."
Casey Newton - on Northwestern
Elon Musk - when Zoe Schiffer reached out for comment for Extremely Hardcore: [cry-laughing emoji]. No words. Just the emoji. She put it in the book.
Zoe Schiffer - Extremely Hardcore

Things That Did Not Make The Newsletter

50x
The approximate number of times Zoe Schiffer has watched Dua Lipa's Tiny Desk Concert. She does not apologize for this.
😂
Elon Musk's complete response to interview requests for Extremely Hardcore: one cry-laughing emoji. She included it in the book anyway.
0
The number of times Casey Newton goes outside voluntarily. Self-described as "not athletic" and someone who simply does not enjoy the outdoors.
Uber
Zoe Schiffer's pre-journalism gig: content manager and UX writer at Uber. It gave her the insider fluency that made her Silicon Valley reporting sharper than anyone who came up purely through newsrooms.
Improv
Casey Newton took up improv comedy after friends pointed out he had nothing to talk about outside of work. He calls it "some of the most fun I've ever had."
Ghost
Newton chose Ghost as Platformer's new home - not just because of Substack, but because Ghost's open-source model means the newsletter's future is not controlled by a third platform.