He spent fifteen years measuring things nobody had measured. Buildings. Managers. Then he picked up a bat.
Bennett Fisher runs Pelotero, a player-intelligence platform that takes a slow-motion phone video and a bat sensor and hands a young hitter something that used to cost a private coach and a plane ticket: a real readout of how good they could be. Point a camera at a swing, and the app reads 50-plus mechanical attributes, scores them against the math of better hitters, and tells a coach what to fix first.
That is the whole pitch, and it is deceptively small. The bigger idea sitting underneath it is the one Fisher has been chasing his entire career: there is an ocean of data being generated by people doing things, and the data is almost never turned into a decision anyone can act on. He said as much to Sportico. "There's no world where every movement by every player on every field isn't captured somewhere," he noted. "The massive missing element right now is that nobody knows what all this data means."
It is worth pausing on how strange his resume looks if you only read the nouns. Energy efficiency. Workplace management. Baseball. Three industries with nothing in common except this: before Fisher showed up, each one was swimming in measurements that nobody had bothered to make useful. He is, by his own LinkedIn shorthand, a "4X tech entrepreneur and category builder." The category he keeps building is the same one every time. He just keeps changing the field it sits on.
Pelotero was not Fisher's idea. It belonged to a hitting coach named Bobby Tewksbary and a former big-leaguer named Chris Colabello, two ex-teammates who had stumbled onto something. Back in the 2010 off-season Tewksbary showed Colabello swing mechanics he'd reverse-engineered from Albert Pujols footage. Colabello's career took off, he reached the Twins, and word moved through professional clubhouses the way it always does.
Then came July 2015. Josh Donaldson, that year's American League MVP, asked Tewksbary to pitch to him on live television during the Home Run Derby. The morning after, Tewksbary opened his inbox to more than 700 requests for help. He could not pitch 700 batting sessions. No one can. That ceiling - one expert, one body, a finite number of hours - is exactly the kind of wall Fisher had spent his career engineering a way around. A craft that won't scale is a problem looking for a platform.
Energy analytics that read a commercial building in minutes instead of months. Billions of square feet analyzed, terawatt-hours of waste found, then sold to ENGIE Insight.
Turned the soft, unmeasured work of management into a "Net Manager Score." Acquired by Hire Technologies. Proof that even people problems have signal.
"Pelotero" is Spanish for ballplayer. The platform reads a swing the way the others read a building - and tells a coach what to do about it.
When Pelotero closed its $3M seed in 2024, the names around the table were not baseball names. The round drew Okta co-founder Frederic Kerrest and Accomplice founder Ryan Moore - the kind of software people who recognize a category being built when they see one. Adam Kernander, who'd led engineering at venture-backed firms before, came aboard to run engineering.
The roster around Fisher is its own kind of credential. Co-founder Chris Colabello logged more than 1,500 hits across a fifteen-year pro career with the Twins and Blue Jays. Tewksbary has pitched in the Home Run Derby. Former big-leaguer Mike Olt runs sales. It is a company where the domain experts have actually stood in the box - and the CEO is the one who knows how to turn what they know into software that scales.
He let Pelotero publicly analyze his own swing in an Instagram reel. A founder who'll stand in the box his own product judges is rarer than it sounds.
His three companies span energy, HR, and baseball - three industries that, before he arrived, almost nobody had bothered to measure properly.
He didn't found Pelotero. He's the operator brought in to scale two ex-MLB guys' craft - which is exactly the role his resume was rehearsing for.
Before the bat sensors, there were building sensors: Retroficiency could read a tower's efficiency in minutes, not months.
Pelotero has partnered with Perfect Game, putting assessments in front of players at the showcase events that scouts actually watch.
Schooling: Johns Hopkins, then an MIT Sloan MBA. The kind of pedigree that usually ends in a corner office, not a batting cage.
Most kids who play this game never learn the answer to the only question that matters: how good could I have actually been? It used to take a private coach, a budget, and a lot of luck to find out. Fisher's wager is that a phone and a bat sensor can hand that answer to everyone - and that the same trick he's pulled three times, turning raw data into a decision someone can act on, works just as well on a swing as it did on a skyscraper.