A psychology major from Williams College who spent four years in mergers and acquisitions before pivoting to a Stanford MBA, then product management, then co-founding a reading app in a pandemic - Ben Springwater arrives at every chapter of his career via a route you wouldn't have predicted. That habit of mind is probably why the product he built, Matter, feels different from everything else in its category.
Matter launched in 2019 and earned its Y Combinator slot in Summer 2020 with a pitch that cut straight to the point: "Superhuman for reading." Where Superhuman applied obsessive design thinking to email, Matter applied it to the long-form reading stack - articles saved in browser tabs, newsletters buried in inboxes, PDFs left unread. Matter became the place where all of it lived instead, cleanly rendered, distraction-free, ready for audio playback when your eyes needed a break.
"Our goal is to increase the ROI of reading. We want to help people get more from the time they invest in reading - more insight, more knowledge, more... thrill."
- Ben Springwater, Co-Founder & CEO, MatterBefore Matter: A Career Built on Asking Better Questions
Ben graduated Williams in 2008 with a degree in psychology and walked into The Parthenon Group, the strategy consulting firm. Four years there - working on M&A, private equity, and strategic analysis - gave him a way of reading businesses that turned out to be useful when he started building one. From Parthenon he moved to Quad Learning, a higher-education enrollment company, where he ran analytics. Then Stanford GSB. Then Nextdoor.
Nextdoor is where the story pivots. Ben joined as Product Lead for the marketplace - and there he met Robert Mackenzie. Two years later, both had left. What stayed was the question they couldn't stop asking: why is reading on the internet still so bad? Every platform serves recency and engagement. Quality, depth, and serendipitous discovery get no seat at the table. They decided to build the table.
What Matter Actually Does
The problem Matter is solving is deceptively simple to describe. You encounter good content everywhere - Twitter threads, email newsletters, blog posts, long-reads shared by a friend. You want to read it later, when you have time. You never find it again. The incumbent solution - read-it-later apps with hundreds of unread articles - doesn't help. They become graveyards.
Matter approaches this differently. It strips away clutter and renders articles in a clean reading environment. It converts anything to audio - well-synthesized audio - so you can listen on a walk. It surfaces older, high-quality content through a curation model that weights permanence over freshness. And it lets you follow specific writers directly, so your reading feed reflects authors you trust rather than publications that bury them.
"We have been very clear internally that we will put in the effort when it comes to the details. The details add up. It's a central part of our product development ethos."
- Ben SpringwaterThree Apple App of the Day awards followed. Product Hunt featured it. The Wall Street Journal and Fast Company mentioned it. The accolades landed because the product genuinely earned them - because Ben and his team took the details seriously in a category where most competitors didn't.
Building Through the Hardest Year
In 2022, Ben and Rob both became fathers. Three weeks apart. The symmetry in their lives - both Stanford-educated, both ex-Nextdoor, both building the same thing, both new dads at nearly the same moment - was the kind of coincidence that makes a good founding story. 2024 provided the other kind of coincidence.
Both founders were diagnosed with cancer. Ben underwent radiation and two major surgeries. Rob had a lung removed. And while Ben was still unable to walk from treatment, he had to make the call to reduce the Matter team by half.
This is where the story gets interesting - not because of the hardship, but because of the response. Both founders recovered. And Ben published a letter in early 2025 that became one of the most candid founder documents of the year. No manufactured optimism. No pivot to a grander narrative. Just an honest assessment of what Matter is, what it isn't, and why that's enough.
"There are years that ask questions, and years that answer. For us, last year was both."
- Ben Springwater, 2025 LetterThe Radical Honesty of the 2025 Letter
The letter acknowledged that Matter had started 2024 with a bet on paid growth - and that by summer, the strategy wasn't working. It acknowledged that the team had been halved. It acknowledged something that almost no founder says publicly: "Matter is a great product with many thousands of passionate users, it isn't the next Duolingo, and its destiny is one of slow, steady growth and enthusiast appeal."
Most founders would dress this up as a pivot. Ben framed it as clarity. The plan going forward: build more products. Not a change of company, but a widening of scope. "We want to create a family of apps that help people live happier, healthier, more productive lives." Matter is the first product in that family. Sky Lan and Hunter Clarke - both of whom had been with the company for three-plus years and brought more than 15 years of technical expertise each - were elevated to co-founder status to strengthen the foundation.
The letter landed the way honest things do when they're rare: it was widely shared, widely respected, and almost nothing like what you'd normally expect from a San Francisco startup CEO.
Words That Matter: The Newsletter Side
Alongside the app, Ben and the Matter team built Words That Matter, a Substack curation newsletter that features guest curators - writers, thinkers, and creators who share the reading that has mattered most to them. With more than 139,000 subscribers, it has become a substantial publication in its own right. Past guest curators have included Rohit Krishnan, Jasmine Sun, and Anna Gát - a roll call drawn from the edges of the intellectual internet.
Ben also hosts a podcast - Read What Matters with Ben Springwater - and has appeared on The Kindle Chronicles and the Colossus podcast, consistently returning to the same questions: how do you decide what's worth reading, what role do humans play versus machines in curation, and what does good reading actually feel like in a world of infinite content?
The Product Philosophy
Ben talks about reading the way a craftsman talks about materials. The audio synthesis needs to be good enough that you'd actually choose to listen. The typography needs to be set up so that reading feels like reading, not like processing. The highlighting gesture needs to feel natural. None of these things are differentiators by themselves. Together, over the course of a reading session, they determine whether you come back tomorrow or go back to a browser tab.
"Matter is the place you go when it's time to read." Not when it's time to save something for later. Not when it's time to scroll. When it's time to read. That framing is intentional - a bet that there is still a meaningful audience of people who read with that kind of intention, and that they deserve a product built for them.
Ben's background in psychology probably helps here. He understands that behavior follows design. A cluttered interface produces distracted reading. A curated feed produces anxious consumption. An opinionated, well-designed environment produces the thing the app is actually for: the thrill of a great piece of writing, delivered at the right moment, without friction.
The Long Game
In a startup culture obsessed with scale curves and total addressable markets, Ben Springwater is playing a different game. He wants Matter to be a great product for people who care about what they read. He wants to build more products in that same spirit. He wants to play it long - not because he's given up on ambition, but because he's calibrated it toward something real.
The 2024 chapter would have ended most stories. It became the beginning of a clearer one. Both founders healthy. Team reorganized. Company focused. And a product that, after five years of obsessive detail work, still earns three-star reviews from Apple's editorial team. That's not a consolation. That's a record.
- Co-founded Matter, winner of three Apple App of the Day awards
- Accepted into Y Combinator Summer 2020 batch - historic first fully-remote cohort
- Raised $9.15M from Google Ventures (GV), Y Combinator, and angels
- Grew Words That Matter Substack newsletter to 139,000+ subscribers
- Featured in TechCrunch, Wall Street Journal, Fast Company, and Product Hunt
- Built from zero to tens of thousands of active users and thousands of paying subscribers
- Maintained and rebuilt company through simultaneous founder cancer diagnoses in 2024