Breaking
YC Summer 2019 alum Apero Health folds billing, RCM & e-prescriptions into one platform ~$5M revenue reported on a ~14-person team Backed by Gmail creator Paul Buchheit + founders of Reddit, Gusto & Doctor On Demand Payer enrollment across all 50 states, ~12-day ERA average SOC 2 Type 2 certified · HIPAA compliant · built by ex-NSA engineers YC Summer 2019 alum Apero Health folds billing, RCM & e-prescriptions into one platform ~$5M revenue reported on a ~14-person team Backed by Gmail creator Paul Buchheit + founders of Reddit, Gusto & Doctor On Demand Payer enrollment across all 50 states, ~12-day ERA average SOC 2 Type 2 certified · HIPAA compliant · built by ex-NSA engineers
Company Profile Health SaaS Y Combinator · S19 San Francisco

Apero Health

The company that decided medical billing was worth doing well - and quietly built a business on it.

Apero Health logo and brand mark
APERO HEALTH. The brand mark of a software company that took the least loved corner of medicine - the claim, the code, the co-pay - and pointed a whole team at it. You do not build this to be admired. You build it to get someone paid on a Tuesday.
2019
Founded
~$5M
Revenue (2024)
50
States, payer enrollment
~22
Employees
The Story

A boring problem, taken seriously

There is a rule in startups that the best businesses hide behind the worst problems. Medical billing is a very bad problem. Apero Health is a bet that this is exactly the point.

Consider what happens when you visit a doctor. You are seen, you are treated, and then a second, invisible transaction begins - one you never watch. A code is chosen. A claim is built. It goes to an insurer, which may pay it, deny it, or sit on it. Somewhere a person appeals, resubmits, reconciles a bank deposit that does not match the statement. This is the revenue cycle, and for most practices it is a slow, expensive leak that nobody enjoys and everybody tolerates.

Apero Health, founded in San Francisco in 2019 and backed by Y Combinator's Summer 2019 batch, decided the tolerating was the opportunity. The company's tagline - "healthcare software for innovators" - undersells the thing a bit. What Apero actually sells is the unglamorous middle of a medical practice: scheduling, visit notes, insurance billing, real-time eligibility, patient statements, e-prescriptions, and the financial reporting that tells a clinic whether it is, in fact, making money.

The origin is small and specific, which is usually a good sign. The idea traces back to a founder's mother's medical practice in Washington, DC, that struggled to get paid on time. That is the kind of detail investors like, because it means the founders felt the problem before they modeled it. You do not accidentally build claim-validation rules. You build them because a denial cost someone you know real money.

The pitch is speed and transparency in an industry that has historically offered neither. Apero claims implementation in under a day, billing time cut by as much as 80%, and payer enrollment across all 50 states - averaging around 12 days for ERA enrollment. Those are operational numbers, not marketing numbers, and they are the kind a practice manager can check against their own calendar. In healthcare software, that is roughly the highest compliment you can pay a product.

What is quietly interesting about Apero is the shape of the company. By mid-2024, public reporting put it at roughly $5 million in annual revenue on a team of about fourteen people. That is not a rocket ship in the venture sense; it is something rarer and arguably harder - a lean software business in a regulated market that most engineers would rather not touch. Roughly $350,000 of revenue per employee, generated by making claims go through.

"The best businesses hide behind the worst problems. Medical billing is a very bad problem - which is to say, a very good business."

The thesis, restated plainly

The team explains the ambition. Apero was built, in part, by former engineers from Doctor On Demand, the National Security Agency, MIT, Stanford, and Berkeley, alongside AAPC-certified medical coders. The NSA lineage is not a party trick - it shows up as SOC 2 Type 2 certification, HIPAA compliance, encryption, audit logging, and provider SSO. When your product touches both protected health information and money, "we take security seriously" needs to be a line item, not a slogan. Apero appears to treat it that way.

The differentiation is mostly about denials, which is where practices actually lose money. Rather than fight rejections after the fact, Apero uses custom validation rules and machine learning on denial codes to catch problems before a claim is ever submitted. It is a small philosophical stance with large financial consequences: prevention beats appeals, and software is very good at prevention if you point it at the right patterns.

And then there is the developer story, which is where the "for innovators" tagline earns its keep. Apero exposes an API, webhooks, CSV import, and custom worklists, which means digital health companies can wire scheduling, eligibility, and billing directly into their own products. It is the difference between selling a tool and selling a platform - and it is why Apero's customer list reads like a roster of behavioral and digital health companies rather than only traditional clinics.

The Product

One platform, doing the whole cycle

Apero's bet is that fragmentation is the real disease in healthcare software. So it does the unfashionable thing and puts the whole practice in one place.

Get Paid

Revenue Cycle Management

End-to-end insurance billing: claim submission, payer enrollment in all 50 states, and automated claim-status updates, with denials cut through custom validation rules.

Know First

Real-Time Eligibility

Instant eligibility checks and patient cost estimates before the visit - fewer surprise bills, fewer downstream denials.

Collect

Patient Billing

Custom-branded statements and payments plus bank-deposit reconciliation, integrated with Stripe and Square.

See Patients

Scheduling & Visit Notes

Appointment management and clinical note-taking with video-visit support, for in-person and telehealth practices alike.

Prescribe

E-Prescriptions

Electronic prescribing, including controlled substances, with medication history.

Understand

Reporting & Analytics

Advanced reporting, audit logging, and business intelligence, with Snowflake and QuickBooks Online integrations.

Build On It

Developer Platform

API access, webhooks, provider SSO, and CSV import so practices and platforms can automate workflows and plug into leading EHRs.

The Founders

Who built it

Jacinda Shelly
Co-Founder · Chief Business Officer

Previously CTO and founding engineer at Doctor On Demand, where she helped scale a telehealth platform from the ground up. Someone who has seen scale and chose to point that experience at billing - which tells you where she thinks the hard, valuable problem actually lives.

Co-Founder

Focused on bringing greater transparency to patients and providers - the effort that began with billing for his mother's practice in Washington, DC. The origin story that gave Apero its founder-market fit.

Female- and veteran-founded, the wider team includes alumni of Doctor On Demand, the NSA, MIT, Stanford, and Berkeley, plus AAPC-certified coders.

The Customers

Who runs on Apero

Apero's customer list leans toward behavioral and digital health - companies that need billing to be programmable, not just present.

Spring Health Legacy Health Meru Health Pelago Health Groups Recover Together 4D Healthware Tia Bickman

Under the hood, Apero connects to the payers that actually decide whether a claim gets paid - Aetna, Cigna, UnitedHealthcare, Blue Cross Blue Shield - and to the tools practices already use: Stripe, Square, Zoom, Google, QuickBooks Online, and Snowflake.

The Timeline

How it got here

Watch & Explore

Interviews & product demos

See Apero in motion - product walkthroughs, founder conversations, and its Y Combinator profile.

▶ Product demos on YouTube ▶ Founder interviews ▶ Y Combinator profile

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The Directory

Links & sources

Quick facts: Apero Health

Apero Health is a San Francisco-based, Y Combinator-backed healthcare software company that folds scheduling, clinical visit notes, revenue cycle management, patient billing, e-prescriptions, and financial reporting into a single API-first platform. Founded in 2019 by Jacinda and Nick Shelly, Apero aims to bring transparency and speed to the notoriously opaque business of getting doctors paid - promising implementation in under a day, claim denials cut through custom validation rules, and payer enrollment across all 50 states.

Founded
2019
Headquarters
San Francisco, California, United States
Founders
Jacinda Shelly (Co-Founder & Chief Business Officer (former CTO/founding engineer at Doctor On Demand)), Nick Shelly (Co-Founder)
Team size
~22-24 employees
Products
Revenue Cycle Management (RCM), Real-Time Eligibility & Cost Estimation, Patient Billing, Scheduling & Visit Notes, E-Prescriptions
Notable
Graduated from Y Combinator's Summer 2019 batch., Reached ~$5M annual revenue with a roughly 14-person team by mid-2024., Backed by Gmail creator Paul Buchheit and founders of Doctor On Demand, Gusto, and Reddit.

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