There is a particular kind of company that never makes headlines but is impossible to run without. WIP is that kind of company for Polish professionals. When the tax code gets amended, the construction regulation is updated, or a new EU directive on food safety lands, WIP's editorial machine produces the interpretation, the guide, the checklist, and the training module that tens of thousands of subscribers actually need.
WIP operates across 17 industry-specific portals, each designed to be the first call for practitioners in that field. The portals serve construction lawyers, payroll administrators, healthcare compliance officers, environmental regulators, agricultural inspectors, veterinarians, and public procurement specialists - among others. This is not a general news operation with a professional information veneer. Each portal runs on a dedicated team of expert contributors with direct practitioner experience.
WIP's first publication in 1997 was called Poradnik Podatnika - The Taxpayer's Guide. It was a looseleaf service, updated regularly, dropped into the subscriber's office so the accountant would not miss a regulatory change. That founding premise - information arrives before it is needed, not after it is missed - still drives the operation.
Today that model has scaled into digital subscriptions, online portals, e-books, 29 themed newsletters, and the Educado platform, which brings professional development online with structured training and certification support.
German publisher VNR Group has been part of WIP's DNA since the beginning. Norman Rentrop co-founded it in 1997. By July 2018, VNR's Richard Rentrop joined the supervisory board. In 2025, VNR completed full integration - becoming the sole owner and committing to accelerated growth in the Polish market.
That German-Polish axis gives WIP something unusual: the business model rigour of the German specialist publishing tradition combined with deep Polish institutional knowledge. Anita Martin inherits both.
The breadth of WIP's coverage is genuinely unusual for a publisher of its size. It does not pick a sector and go deep - it covers the sectors where Polish professionals face the highest regulatory complexity and the lowest tolerance for error.
Each portal is served by dedicated expert contributors - practitioners, academics, and former regulators who know what changes actually mean on the ground.
Anita Martin's career ran through healthcare before it ran through publishing. Her time at Kaiser Oakland and Hill Physician in the California Bay Area gave her a particular set of instincts: the kind of operational discipline that healthcare administration demands, combined with first-hand experience of professional information as a daily work necessity rather than a nice-to-have.
Healthcare organisations live and die by regulatory compliance. Miss an update to clinical practice guidelines, misread a billing regulation, or overlook a state licensing requirement - and the consequences are immediate. That background is not incidental to leading WIP. It is formative. The product Martin oversees exists precisely to prevent those kinds of misses in industries outside healthcare.
Her BA from AIU/CTU, completed 2003-2005, grounded the practical experience in formal business education. What came next - the move into B2B professional publishing - connected both threads.
Launched in 2021, Educado brings WIP's expert network into structured online courses - turning static publications into interactive learning journeys for Polish professionals.
Courses cover areas where certification and documented training are legally required - from BHP (occupational safety) to healthcare compliance and public procurement rules.
The same 1,900-strong expert network that powers WIP's publications fuels Educado's course content - practitioners and academics who write what they actually do.
Beyond off-the-shelf courses, the platform supports customised corporate training programmes - letting organisations tailor compliance and professional development content to their needs.
WIP started as a looseleaf tax guide. By 2025 it operates 17 portals, 45 publications, 29 newsletters, and an e-learning platform - all serving professionals who cannot afford to miss a regulatory change.
The company's registered capital is 200,000 PLN. Its operating address is ul. Lotewska 9a, Warsaw. The supervisory board includes co-founders Roman Kruszewski and doc. dr Witold Konieczny, alongside VNR's Richard Rentrop.
WIP was co-founded by a German publisher - VNR "Verlag Norman Rentrop" - and has operated as a German-Polish partnership for its entire history. That transatlantic structure is now formalised through full VNR Group ownership.
WIP's very first publication was called "Poradnik Podatnika" - The Taxpayer's Guide - a looseleaf service launched in 1997 when Poland was still navigating post-communist tax law. That humble guide grew into a 17-portal knowledge empire.
WIP's 1,900-strong contributor network includes former government officials, university professors, and active practitioners. For context: that's more expert contributors than many specialist publishers have total employees.
WIP publishes for veterinarians. And construction lawyers. And food safety inspectors. And public procurement specialists. The company's breadth across Polish regulated professions is almost implausible for its size.
Norman Rentrop of the German VNR publishing group co-founded WIP in 1997. The German specialist publishing model - subscription-based, practical, regulation-focused - was baked into WIP's DNA from the first day.
Running a 370-person Warsaw company from Richmond, California is the kind of arrangement that sounds implausible in the abstract. Martin does it. Modern tools and a trusted Warsaw leadership team make the geography incidental.
Before WIP, Martin worked in California healthcare administration at Kaiser Oakland and Hill Physician. She knows what it means when professionals miss a regulatory update - and built a career ensuring they don't.