Hired to advise. He stayed to rebuild.
Andrew Curtis joined Clearco in July 2022 as an advisor - the polite title companies hand to people they want in the room but not yet on the org chart. Six months later he was running the whole thing. By January 2023 he was CEO of a Toronto fintech that had spent the prior years cycling through layoffs, leadership churn, and a business model that grew faster than it could hold together.
Most advisors would have written the memo and moved on. Curtis did the opposite. He took a company that lends money to online stores and rewired how it lends. The product is deceptively simple: Clearco fronts cash to ecommerce brands - the people selling on Shopify, Amazon, BigCommerce - and gets paid back from their revenue. No equity taken. No personal guarantees. No blanket lien on the founder's assets. Money in as little as 24 hours.
What makes that interesting is who built it. Curtis is not a growth-hacker or a career startup operator. He is a credit man - leveraged loans, liability management, financial restructurings, asset-based finance, securitizations. The unglamorous machinery that decides which businesses get money and on what terms. He brought that machinery to a market that had mostly been served by guesswork and gut.
What if capital actually got cheaper and more accessible as businesses got stronger?
Two years in the studs
In October 2023, Clearco recapitalized - the financial equivalent of taking the engine apart while the car is still expected to move. Curtis used the reset to do something founders rarely get to do twice: start over with the benefit of knowing exactly what broke the first time.
The rebuilt platform launched at full scale in September 2025, two years in the making. The pitch he chose was not about rates or speed, though Clearco has both. It was a question he kept returning to in his open letter to founders.
No dilution
Founders keep their equity. Clearco takes a cut of revenue, not a slice of the company.
No guarantees
No personal guarantees, no blanket liens. The business borrows, not the person.
Built for messy
Funding designed for seasonal, volatile, opportunity-driven growth - the way ecommerce actually behaves.