The Newark startup teaching a 200-year-old industry how to sell online - digitizing chemical product data and building branded commerce portals for the world's biggest suppliers.
Agilis, headquartered at 1 Washington Place, Newark - where founder Jay Bhatia, a 25-year veteran of BASF and Shell, is rebuilding chemical commerce for the browser era.
The global chemical industry moves trillions of dollars of product a year. Most of it still gets bought the way it did in 1995 - over the phone, by email, and through PDF spec sheets forwarded between sales reps.
Agilis exists to change that. The company, legally Agilis Chemicals Inc. and operating as Agilis Commerce, builds software that lets chemical, plastics and ingredients suppliers digitize the tangled product data behind their catalogs and stand up modern, branded online storefronts - in weeks rather than the year-and-a-half a do-it-yourself build typically takes. If Shopify gave every small merchant a storefront, Agilis is attempting the same for an industry where a single distributor might carry tens of thousands of products, each wrapped in safety data sheets, regulatory documents and region-specific rules.
The founder knows the problem from the inside. Jay Bhatia spent roughly a quarter-century in sales and marketing leadership at BASF and Shell before starting Agilis in 2016. He built the company, by his own account, to fix the inefficiency and complexity he and his colleagues ran into every day - product information scattered across spreadsheets, buyers who couldn't find or order what they needed, and a customer experience that lagged a decade behind consumer e-commerce.
"Make AI work for chemicals and materials - by giving business teams the data foundation AI actually requires."
The insight underneath Agilis is unglamorous: you cannot put a modern storefront, or a useful AI assistant, on top of messy data. So the company starts with the foundation - cleaning, structuring and centralizing commercial product data - and layers commerce and AI on top of it. That sequencing is the whole bet.
It is a vertical-software play rather than a horizontal one. Rather than sell a generic commerce engine and ask chemical companies to bend it to their needs, Agilis ships templates, taxonomies and workflows built specifically for how chemicals are described, regulated and sold. The result is measurable: suppliers using the platform report 98% faster access to product data and roughly 480,000 SKUs digitized across the customer base.
Agilis sells to chemical producers and distributors, from mid-market suppliers to global enterprises. Its named customers include some of the largest names in the industry - a notable feat of trust for a company of roughly 43 people. Those buyers use the platform to digitize operations, publish searchable catalogs and give their own customers a self-service experience.
of customer document requests are now self-served through the Agilis Customer Hub, instead of routing through a sales rep.
reported increase in sales from existing customers for suppliers running Agilis portals.
reported increase in qualified leads generated through the digital portal channel.
Chemical commerce is not just retail with bigger drums. Product data is fragmented across systems, heavily regulated, and full of technical attributes - grades, purities, polymer specs, ingredient data - that generic e-commerce platforms were never designed to handle. Buyers often land on a decade-old datasheet and email a rep to ask whether the product is even in stock.
That is the gap Agilis targets. Where horizontal platforms like Salesforce Commerce Cloud, SAP Commerce, Adobe Commerce, inriver or Akeneo offer general-purpose tooling, Agilis ships purpose-built data models, industry templates and compliance-aware workflows for chemicals out of the box. The alternative most suppliers face is a costly DIY build that takes 18 to 36 months - and frequently stalls.
The company's other differentiator is speed to value. Agilis structures engagements as short, paid pilots - on the order of 3 to 6 months - with measurable ROI, then expands module by module. Suppliers keep ownership of their brand and their data, a point Agilis emphasizes for an industry wary of handing customer relationships to a marketplace.
And because the platform normalizes messy master data first, it positions its customers for the thing everyone in the sector now wants: usable AI. Agilis frames its own product as the prerequisite - the structured foundation that makes AI search, virtual assistants and decision tools actually reliable in a regulated field.
Source: Agilis / Elemica joint solution materials, 2025.
Cloud product information management built for chemicals - a single source of truth for specs, regulatory documents and digital assets. Launched with partner SpecialChem.
Since 2022Searchable, SEO-optimized product discovery so buyers can find and explore chemical products online instead of chasing a rep.
Since 2021Branded self-service portal where customers pull documents, product data and account details on their own.
Since 2021Quoting, ordering and ERP/CRM integration that turns a portal into a full transaction channel.
Since 2021Suite of AI-powered engagement tools - AI search and virtual assistants - co-developed with pilot customer Evonik.
Since 2024Recurring software subscriptions across the modules, plus implementation and managed services to get suppliers live fast.
Business modelAgilis is B2B SaaS. It licenses its cloud platform on a subscription basis to chemical producers and distributors, typically landing with a paid pilot and expanding across modules - PIM, catalogs, customer hub, commerce, then AI. Revenue is recurring software plus implementation and managed services. The land-and-expand structure lets a small team grow inside large enterprise accounts.
Agilis has raised roughly $3.65-3.75 million, anchored by an August 2020 Series A. Investors include the Entrepreneurs Roundtable Accelerator, Runway Venture Partners and Newark Venture Partners - tying the company to Newark's growing startup ecosystem. Agilis also went through startup accelerator programs including Y Combinator.
A strategic partnership pairing Agilis's digital commerce and product data with Elemica's supply-chain execution network - billed as the chemical industry's first integrated solution linking product discovery to delivery.
Pilot customer and co-development partner for the Alchemist AI suite, now running on Evonik's Care Solutions portal.
Co-launched ionicPIM, the chemical-specific product information management system, in 2022.
Consulting partnership bringing Agilis's cloud-based digital commerce services to more chemical clients.
"The Elemica + Agilis solution digitizes the chemical buyer journey from product discovery through delivery."
Jay Bhatia founds Agilis Chemicals Inc. to bring modern digital commerce to the chemical industry.
Raises ~$3.65M with Entrepreneurs Roundtable Accelerator, Runway Venture Partners and Newark Venture Partners.
Rolls out branded digital portals, catalogs and customer hubs for chemical suppliers.
Launches a product information management system built specifically for chemicals.
Introduces its AI customer-engagement suite, piloted with Evonik.
Launches the industry's first integrated digital commerce and supply-chain execution platform.
Agilis is a B2B SaaS platform that helps chemical, plastics and ingredients suppliers digitize their product data and launch branded digital commerce portals, catalogs, customer self-service hubs and AI tools.
Agilis (legally Agilis Chemicals Inc.) was founded in 2016 by Jay Bhatia, a chemical-industry veteran who previously worked at BASF and Shell.
Chemical producers and distributors ranging from mid-market suppliers to global enterprises, including BASF, Evonik, Westlake and Wanhua Chemical Group, across 45+ countries.
Roughly $3.65-3.75M, led by its 2020 Series A round with Entrepreneurs Roundtable Accelerator, Runway Venture Partners and Newark Venture Partners.
Alchemist is Agilis's suite of AI-powered customer-engagement solutions - including AI search and virtual assistants - developed with pilot customer Evonik.