The firm corporate R&D chiefs call when the answer to "who out there can solve this?" lives somewhere they'll never look.
SSomewhere this quarter, a Fortune 500 R&D director is staring at a problem her own labs cannot crack. The fix exists. It's sitting in a university spin-out three time zones away, or buried in a patent nobody on her team has read. She doesn't know that. She picks up the phone and calls yet2.
That call is the whole business. yet2 is an open innovation and technology scouting firm - the professional outsiders who go find the technology, the company, or the patent that a client can't surface on its own, then vet it, negotiate for it, and close the deal. They have been doing exactly this since 1999, which in the open-innovation world makes them less a startup than an institution that simply refuses to act like one.
Here is the uncomfortable truth every chief technology officer knows and few say out loud: the smartest people in your field do not work for you. They never will. The best material, the better catalyst, the cheaper sensor - statistically, it is being built by someone you have never heard of.
Big companies responded to this for decades by spending more on internal R&D, which is a bit like answering a question you can't hear by talking louder. The external idea was still out there. It was just expensive, slow, and awkward to go find - and asking around in public tipped off competitors about what you were chasing.
yet2 was built on the bet that finding outside technology shouldn't be a heroic act. It should be a service you can buy, with a deadline and a deliverable.
yet2.com launched in 1999 with a cap table that read like a truce between rivals: DuPont, Procter & Gamble, Honeywell, Caterpillar, Bayer, Siemens and NTT Leasing, alongside venture backers Venrock and 3i. Industrial giants who competed everywhere else agreed on one thing - that a neutral marketplace for technology was worth building together.
The first version was very 1999: an online marketplace where companies listed technologies to license or buy. Then the bubble burst, and the firms that survived were the ones with a service, not just a website. In 2004 yet2's management bought the company back and pointed it squarely at hands-on open innovation work. The marketplace stayed; the consultancy became the engine.
Tim Bernstein joined in 2001 as chief operating officer and eventually became CEO, giving the company something rare in its category: continuity. The person running it has watched open innovation go from heresy to corporate buzzword to standard practice, all from the same desk.
yet2.com launches, funded by a coalition of industrial giants and VCs to create a neutral exchange for technology.
The online marketplace goes live; offices open across the USA, Europe, and Asia.
The team buys the company back and refocuses on hands-on open innovation services.
yet2 builds and runs its first managed open innovation portal for a corporate client.
The agency renews its yet2 technology scouting contract for another five years.
When travel stops, yet2 moves its innovation tours online with Virtual Open Innovation Tours.
yet2 closes its 250th successful technology deal.
yet2 doesn't sell software you log into and a report you file. It sells outcomes, packaged as services. The common thread: someone at yet2 is on the hook for actually finding the thing and getting the deal done.
Topic-specific and long-term searches for the external tech, company, or partner that fits a defined need.
Strategy, program design, and tactical muscle to stand up a company's open innovation function.
Managed idea-submission and partner-engagement portals - the first launched back in 2012.
Confidential acquisition so a client can buy IP without revealing its identity or its next move.
Curated, in-person or online, connecting client teams with startups, labs, and emerging tech.
A program distilling 25+ years of scouting practice into something a client team can keep.
Claims about innovation are cheap. Closed deals are not. yet2 reports having scouted, negotiated, and closed hundreds of technology deals worth, by its account, hundreds of millions of dollars in value to clients. Its marketplace has gathered more than 130,000 users, sitting on top of a database of several million technologies and unmet needs.
The client roster reads like a credibility test the company keeps passing. A Fortune 500 C-suite once asked yet2 to vet a promising protein-design startup; within a week it had a deep analysis benchmarking the company against six competitors. The NIH hired it to map non-viral delivery technologies for genome editing. NASA hired it - and then renewed.
It's a tidy tagline, and like most taglines it would mean nothing if the deal count didn't back it up. What yet2 is really arguing is structural: that the boundary of a company is not the boundary of its R&D. That the right answer can be bought, licensed, or partnered into existence faster than it can be invented from scratch - if someone competent goes and finds it.
For 25 years that argument was a hard sell. Companies guarded their problems like trade secrets. yet2's anonymous patent-buying service exists precisely because admitting what you're working on can cost you leverage. The company built a business on discretion - the rare consultant whose value is partly in never being seen.
Every year, more good technology is invented outside any single company's walls than inside them. AI is accelerating the pace and flooding the field with noise. The bottleneck is no longer whether the answer exists somewhere - it almost always does. The bottleneck is finding it, judging it, and securing it before a rival does.
That is a scouting problem, and scouting is the thing yet2 has spent a quarter-century turning into a craft. The 2020 pivot to virtual tours showed it can adapt the format without losing the function. The job in the AI era is the same job it had in 1999, only with more haystacks and sharper needles.
The R&D director with the unsolvable problem hangs up. A few weeks later a name lands in her inbox - a company she'd never have found, a technology benchmarked against its rivals, a path to a deal. The problem that looked like a wall turns out to have a door in it. Someone else was holding the key the whole time.
That is the entire promise of yet2: the answer was never missing. It was just somewhere you weren't looking. Their job is to look there for you - quietly, on a deadline, and then close.