Breaking
TraceAir named site-intelligence platform of choice for 17 of top 20 U.S. homebuilders $25M Series B closed, led by PeakSpan Capital (2024) Ivan Lvov appointed CEO to scale global growth (2025) ~300 builder accounts across 40+ states and Canada Drone + LiDAR capture at millimeter accuracy $36.85M raised across five rounds since 2015
Company Profile · Construction Technology · Seattle, WA

TraceAir Technologies

Drones fly the site. The software does the thinking - turning ground data into earthwork answers for land developers and homebuilders.

TraceAir Technologies logo
TRACEAIR — The official wordmark of a Seattle contech company whose platform quietly runs beneath many of America's largest housing developments.
17/20
Top U.S. Homebuilders
$36.85M
Total Raised
40+
States + Canada
2015
Founded
The Story

Measuring the ground, then acting on it

Every land developer knows the feeling. The grading plan looks balanced on paper, then the dirt tells a different - and expensive - story. Moving earth is one of the largest and least predictable costs in getting land ready to build on, and for decades it was estimated with survey stakes, spreadsheets and a lot of professional guesswork.

TraceAir Technologies was built to replace that guesswork with data. Founded in Seattle in 2015 by Maria Khokhlova, Dmitry Korolev, Alexander Solovyev and Nikita Ushakov, the company flies drones over construction sites, captures the ground to millimeter accuracy with LiDAR, and runs the cut-and-fill math automatically. What used to take weeks of field survey and manual calculation arrives on a dashboard.

The drone, notably, is not the point. Data capture has become cheap and commoditized. TraceAir's value lives in what happens after the drone lands - the earthwork analysis, the stormwater reports, the grading verification, and the portfolio view that lets an executive see forty sites at once.

That focus has earned it a quiet but commanding position. The platform is used by roughly 300 builder accounts and by 17 of the top 20 U.S. homebuilders, including D.R. Horton, Lennar, Howard Hughes and Meritage Homes, across more than 40 states and Canada.

"This funding will enable us to accelerate our mission of transforming the land development and homebuilding industries through radical transparency."

— Maria Khokhlova, Co-founder
What It Does

One source of truth for the dirt

TraceAir is a site-intelligence platform. It sits across the full project lifecycle - from evaluating land before purchase to verifying vertical construction - so builders make decisions from a current, accurate model of the site rather than a stale plan.

The Problem

Earthwork eats margin

Cut-and-fill imbalances, grading errors and stormwater surprises quietly drain land-development budgets. Most are invisible until a crew is already moving dirt.

The Fix

Precise, current data

Drone + LiDAR capture builds a millimeter-accurate 3D model. Software quantifies earthwork and flags problems while they are still cheap to fix.

The Payoff

Money out of the ground

Builders find cost savings hidden in the grading plan, cut report turnaround from weeks to hours, and see every site in one portfolio view.

Products & Services

The platform, module by module

A connected suite that follows a project from land acquisition to final delivery.

Capture · 2015

Drone & LiDAR Capture

Millimeter-accuracy ground capture and up-to-date 3D site models from routine drone flights.

Analytics · 2016

Earthwork & Cut/Fill

Automated quantification of earthwork and cut-and-fill balancing to control dirt-moving costs.

Compliance · 2018

Stormwater Reports

Automated stormwater and environmental-compliance documentation for active sites.

Planning · 2021

Layout Generator

Lot-yield estimation and overlay planning tools for land acquisition and pre-development.

Vertical · 2022

TraceWalk 360

360-degree interior scanning to verify progress during vertical construction.

Executive · 2024

Portfolio & Predictive

Multi-site oversight dashboards plus AI-driven predictive analytics, funded by the Series B.

Business & Market

How it makes money - and where it fits

Business model

  • ModelB2B SaaS subscription for developers and homebuilders
  • Bundled withPartnered drone / LiDAR data capture & survey services
  • PricingPer-project and portfolio-level usage
  • Est. revenue~$25M annual (per data aggregators)

Market position

  • CategoryConstruction technology / proptech site intelligence
  • Focus nicheLand development & homebuilding earthwork
  • AlternativesDroneDeploy, Propeller Aero, OpenSpace, Kespry, manual survey firms
  • EdgeDepth in earthwork economics, not just generic drone mapping

"TraceAir's commitment to leveraging AI and machine learning aligns perfectly with our investment thesis."

— Tony Fedorov, Flashpoint Venture Capital
Funding

$36.85M raised, five rounds deep

The 2024 Series B - the company's largest round - funds predictive-analytics products and market expansion.

Series B '24
$25M
Prior rounds
$11.85M
Total
$36.85M

LEAD: PeakSpan Capital · WITH: Flashpoint Venture Capital · EARLY BACKERS: Y Combinator, Metropolis VC

Timeline

A decade of building

2015

TraceAir founded in Seattle

Four co-founders launch the company to bring drone-based site intelligence to construction.

2016

Early product and team growth

Ivan Lvov joins as Chief Strategy Officer; earthwork and cut/fill analytics take shape.

2021

Platform expands across the lifecycle

Layout Generator and land-acquisition tools broaden the product beyond site capture.

2022

TraceWalk interior scanning launches

360-degree interior capture extends the platform into vertical construction.

2024

$25M Series B

PeakSpan Capital leads a round to fund predictive analytics and market expansion.

2025

Ivan Lvov named CEO

The long-time strategist takes over as CEO to scale global growth.

Who Uses It

Built for the people moving the dirt

Land developers and homebuilders - from national giants to regional builders - across the U.S. and Canada.

D.R. HortonLennarHoward Hughes Meritage HomesCentury CommunitiesBrookfield ForestarNehemiah Company+ ~300 builder accounts
Leadership

From strategist to chief executive

In 2025 TraceAir named Ivan Lvov CEO. He joined the company in 2016 as Chief Strategy Officer - the person who validated the market ended up running the company.

"TraceAir has demonstrated exceptional growth and innovation in an industry ripe for disruption."

— Phil Dur, PeakSpan Capital
Watch

Demos & interviews

Product walkthroughs and company videos live on TraceAir's channels.

Product Demo

See the platform in action

Search TraceAir's YouTube presence and site for the latest earthwork and portfolio demos.

Watch on YouTube →
Company

Inside TraceAir

Product tours, customer stories and announcements on the official website.

Visit traceair.net →
FAQ

Quick answers

What does TraceAir do?

It provides a site-intelligence software platform that turns drone and LiDAR data into earthwork analysis, grading and stormwater reports, and portfolio-wide visibility for land developers and homebuilders.

Who uses TraceAir?

Land developers and homebuilders across 40+ U.S. states and Canada, including 17 of the top 20 U.S. homebuilders such as D.R. Horton, Lennar and Howard Hughes.

How much funding has TraceAir raised?

About $36.85M total across five rounds, including a $25M Series B in 2024 led by PeakSpan Capital.

Where is TraceAir based?

TraceAir is headquartered in Seattle, Washington, and was founded in 2015.

Who is the CEO of TraceAir?

Ivan Lvov, who joined in 2016 as Chief Strategy Officer, was appointed CEO in 2025.

Share & Connect

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Sources: traceair.net, PR Newswire, GeekWire, PeakSpan Capital, Crunchbase, Tracxn, ZoomInfo. Figures are approximate where noted.