Sarah Sylvester

Sarah Sylvester is the Chief Marketing Officer of Lands' End, the first person to hold that title at the heritage American apparel and home brand in nearly a decade. She joined in April 2026 after almost 20 years at Victoria's Secret, where she rose from intern to Executive Vice President of Marketing and led high-profile brand reinvention work across the Victoria's Secret and PINK labels. A customer-first marketer known for balancing heritage with modern, data-informed storytelling, she now leads Lands' End's brand-building push as part of its turnaround and joint venture with WHP Global.