
She has spent more than twenty years teaching legacy retailers to fall in love with data - and consumers to fall in love with brands. At Rebel Athletic, the marketing chief is aiming both talents at the world of crystals, sparkle and competitive cheer.

Dana Seguin is Senior Vice President and Chief Marketing Officer at Altar'd State, the fast-growing Knoxville-based women's fashion retailer, where she leads all creative, marketing and eCommerce work across its family of brands - Altar'd State, Arula, Vow'd, Tullabee and AS Revival. A brand builder with roughly 25 years in retail and fashion, she began in merchandising at American Eagle Outfitters before moving into creative marketing for SPANX, Chico's and Aerie. She is best known for leading the creation and launch of the Aerie Real campaign, which stopped retouching model images and helped make body positivity a mainstream retail message.

Leana Less is a global marketing leader who in 2024 became the first-ever Chief Marketing Officer in the 111-year history of Bealls, Inc., the family-owned Florida off-price retailer. A South African who built a 27-year career spanning MediaCom Africa, nearly 13 years at The Coca-Cola Company, global consumer marketing at Estee Lauder's Aveda, and a marketing transformation at Chico's FAS, she is known for turning marketing from a cost center into a growth engine across brand, ecommerce and loyalty. She describes herself as 'an activator' who refuses to wait for the green light.