
She has spent more than twenty years teaching legacy retailers to fall in love with data - and consumers to fall in love with brands. At Rebel Athletic, the marketing chief is aiming both talents at the world of crystals, sparkle and competitive cheer.

Dana Seguin is Senior Vice President and Chief Marketing Officer at Altar'd State, the fast-growing Knoxville-based women's fashion retailer, where she leads all creative, marketing and eCommerce work across its family of brands - Altar'd State, Arula, Vow'd, Tullabee and AS Revival. A brand builder with roughly 25 years in retail and fashion, she began in merchandising at American Eagle Outfitters before moving into creative marketing for SPANX, Chico's and Aerie. She is best known for leading the creation and launch of the Aerie Real campaign, which stopped retouching model images and helped make body positivity a mainstream retail message.