simpliHŌM sells agents their time back

A house can be under contract and still be a long way from sold. There are documents to collect, deadlines to remember, people to chase. The agent who won the listing becomes the person keeping the machinery moving. It is an ordinary inconvenience, repeated often enough to become an operating model. For simpliHŌM, that gap between agreement and completion is a place to compete.

The company says Sean Miku started it in 2018 with four agents and $30,000. Its origin account describes financial hardship before the launch. That small beginning helps explain the proposition that followed: give agents a business they can operate without assembling every supporting service themselves. Buyers and sellers still need local judgment. The brokerage supplies more of the infrastructure behind it.

A thousand agents, one repeated problem

By its own timeline, simpliHŌM grew from roughly 50 agents in 2019 to about 250 in 2021, 575 in 2023 and 1,000 in 2025. It now advertises licensing in 22+ states. These are company-reported network figures, not employee counts. Inc. supplies a separate marker: No. 62 on its 2023 national list and No. 522 in 2024.

The expansion was deliberate. In November 2022, announcing Florida operations, Miku said the company had spent more than two years preparing technology and agent services for markets beyond Tennessee. Florida operations were based around Sarasota, with Nicholas Rapisardi as broker. The useful detail is the preparation: a virtual platform still needed a person responsible for the market it entered.

That combination remains central. An agent can work through cloud systems while representing a buyer on a particular street. A seller can search the company’s consumer site, request a valuation and work with an agent. The software supports the relationship; the relationship is where the brokerage’s service becomes visible.

The split has a ceiling. The bill has layers.

simpliHŌM competes in the same agent-recruiting market as cloud brokerages such as eXp Realty and The Real Brokerage, alongside franchise and independent offices. Its pitch joins capped commissions to a support bundle. Comparing that offer requires two questions: how much does the agent pay, and which jobs does the brokerage take on?

Under the current two-year offer, simpliPRENEUR has a $7,000 annual cap; simpliSHARE has a $14,000 cap. Both start at an 85/15 agent/broker split, advertise no monthly platform charge and carry a $750 annual fee deducted at the first closing. Flexible versions cost $99 monthly, with caps of $7,500 and $15,000 respectively.

Every deal also carries a broker fee of 0.1% of the contract price, bounded between $199 and $399. Reaching the cap ends the percentage split for the remaining anniversary year. Other fees continue. This is why “100% after cap” needs arithmetic beside it: the cap limits one component of the bill.

Take an illustrative agent earning $100,000 in gross commissions from ten $300,000 transactions. On the two-year simpliPRENEUR offer, the capped split is $7,000, the annual fee $750 and broker fees $3,000. That leaves $89,250 before taxes and the agent’s other business expenses. The example assumes standard fees, no referral deductions and no special arrangements. It shows the mechanism, not expected earnings.

The unglamorous bundle

The operational promise begins with transaction coordination: paperwork, deadline management, document tracking and communication from contract to close. A coordinator gives the agent somewhere to hand off recurring administration. The important test is practical: does the handoff happen early enough, and clearly enough, to free attention for the client?

The technology package includes Lofty CRM and an IDX website, Dotloop Premium and ShowingTime+. AI marketing tools help generate listing descriptions, social posts and email campaigns. HOMhq provides the internal hub. Its Android listing, updated in September 2026, describes deal submissions, commission statements, cap tracking and recruiting tools behind a brokerage-issued account.

Bundling can reduce the number of subscriptions and workflows an agent must assemble. It also creates a dependency: the package earns its place when people use it. An agent deeply invested in another CRM may value the same bundle differently. A new agent may need coaching and local supervision more urgently than another marketing feature.

The lesson travels beyond real estate. When specialists spend time organizing the conditions for their work, a service provider can compete by taking responsibility for those conditions. But the handoff needs boundaries. Who checks the document? Who notices the missed date? Who tells the client? A bundle becomes useful through clear answers to those small questions. Otherwise, it merely puts several tools under one invoice. For a brokerage, the quality of that coordination is part of what agents are buying, even when the recruiting conversation begins with a commission split.

The cloud needs company

In a 2025 RealTrending interview, Miku described combining cloud flexibility with in-person community. The company promotes mentorship, masterminds and training. Local reporting offered a concrete example in Michigan: Derek Werenka merged M1 Realty into simpliHŌM, citing the benefits and agent compensation model. A national system can enter a market through relationships already built there.

“We’re integrating into the communities that we serve.”Sean Miku · RealTrending, 2025

simpliSHARE extends the offer into recruiting revenue share and conditional incentives. Its value units are phantom shares, not ownership interests. Separate convertible bonus certificates have their own terms. Miku discussed a goal of going public by 2028, an ambition that should remain separate from the current economics of an agent’s working year.

There is a useful idea here for any service business: find the repeatable work surrounding the expert’s work, then make it easier to hand over. For agents, the decision is more specific. Model a realistic year, check local support and read the agreement. A lower cap helps only within a business that can attract clients, serve them well and get the sale closed.