Company Dossier · Sports Media · AI
ScorePlay
The AI media operating system that lets sports teams find, tag and distribute any moment in seconds - not hours.
The AI media operating system that lets sports teams find, tag and distribute any moment in seconds - not hours.
Every sports organization is sitting on a mountain of content - match photos, broadcast clips, sponsor moments, behind-the-scenes video - and until recently, almost none of it was easy to find. ScorePlay was built to fix exactly that. The New York company makes AI-powered media infrastructure for sports: software that pulls every asset into one place, then uses computer vision and facial recognition to automatically label who and what is in each frame.
Co-founders Victorien Tixier and Xavier Green had already built and exited a sports-tech startup together when they noticed the same bottleneck across the industry. Teams had endless camera angles and instant replay, yet getting a single clip from the field to a fan still crawled through a patchwork of disconnected tools. The photo desk used one system, the video team another, and social, broadcast, partnerships and sponsorship each ran their own - fragmenting both the workflow and the audience.
ScorePlay's answer was to become the layer underneath all of them. Content flows in from cameras and live feeds; the platform's AI tags players and partners by face and by text; and the right people pull sponsor-ready, rights-cleared assets in seconds. As Tixier puts it, "Sports remain the king of the content" - and increasingly, sports organizations "are media businesses that must maximize IP monetization." ScorePlay sells the picks and shovels for that shift.
The pitch has resonated. More than 200 teams, leagues and federations now run their media on the platform, from the Sacramento Kings and Inter Miami CF to Volleyball World and FIBA. The company reports a 100% customer retention rate since inception, 3x year-over-year growth, and profitability - an unusual trio for a venture-backed AI startup.
"Sports remain the king of the content."
An AI-powered Digital Asset Manager (DAM) for photos and short-form video. Facial and text recognition auto-tag athletes and sponsors, so assets are searchable the moment they land.
Everything in Creator plus long-form video creation and production - a Media Asset Manager (MAM) for editing and producing video and live content in the same system.
A combined digital, media and production asset manager for live broadcast workflows, delivering custom enterprise media infrastructure at scale.
Horizontal digital asset managers - Bynder, Canto, Brandfolder, MediaValet - store files for any industry. ScorePlay goes the other way: it is built for sports and only sports, so its AI understands rosters, sponsors and match context out of the box. That focus is the moat. The chart below sketches how ScorePlay frames its edge against generic tooling.
Figures illustrate ScorePlay's stated positioning, not an independent benchmark.
ScorePlay closed a $13M Series A in February 2025, led by Harry Stebbings' 20VC and Alexis Ohanian's Seven Seven Six, bringing total funding to roughly $20M. Ohanian invested after first being a customer. What stands out is the athlete bench behind the round.
Tixier and Green found ScorePlay, starting with a four-person team out of a Lisbon beach cafe.
The AI-powered digital asset manager for photos and short-form video goes live for early sports clients.
ScorePlay expands into long-form video creation and media asset management.
A combined digital, media and production asset manager for live workflows arrives at enterprise scale.
Led by 20VC and Seven Seven Six, the round pushes ScorePlay past 200 sports organizations.