The platform that reads your article, then hands you a video - before you've finished your coffee.
Picture a publisher at 9 a.m. The traffic is fine, the writing is sharp, and somewhere in a meeting a chart is being shown that says audiences want video. The writers can write. The editors can edit. What nobody has is a film crew, a stock-footage budget, a licensing lawyer, and four spare hours per story. That gap - between the demand for video and the cost of making it - is the room Rizzle walked into.
Rizzle's pitch is almost rude in its simplicity: paste the article, get the video. The AI drafts a cut in seconds - scenes, voiceover, music, captions - and human editors refine the pacing before it ships. The company claims it trims up to 98% of the time and 80% of the cost off traditional video production. Whether or not those figures hold for every story, the direction is clear: make video the easy part, not the expensive part.
Figures below come from the company and third-party profiles; treat them as the scale of the ambition, not an audited ledger.
The whole product is a conveyor belt that turns words into watchable media - with a human standing at the end of the line.
Drop in an article, blog, newsletter or script. No storyboard required.
Generative AI builds scenes, voiceover and captions in seconds, pulling licensed visuals.
Expert editors refine pacing, tone and brand fit so it doesn't feel robotic.
Publish and syndicate to MSN, Yahoo, NewsBreak and social - with analytics attached.
That evergreen explainer from last year? Turn it into a video this afternoon. Old text becomes new inventory.
Breaking news moves fast. Rizzle's draft-then-polish loop is built for the speed of a news desk, not a film set.
Visuals, music and voices arrive pre-cleared via Getty, ElevenLabs and Soundstripe. "Will this get us sued?" leaves the workflow.
Built-in analytics show viewer behavior and performance, so video stops being a leap of faith and starts being a number.
Our focus has been on our creators.- Vidya Narayanan, Co-Founder & CEO
Rizzle didn't start as a publisher's tool. It started as a TikTok-style short-video social app with interactive features, dual-homed in San Francisco and Hyderabad. It grew - tens of millions of users grew. But the founders made a call most consumer apps never survive: stop fighting for the feed, start selling the shovels. In 2023 the company announced its transformation into an AI video creation platform. The audience changed from teenagers to newsrooms; the moat changed from virality to workflow.
Led engineering teams at Google (Android, user behavior & context), with earlier stints at Qualcomm and Motorola. Holds 75+ issued patents and is a vocal champion of women in tech.
Co-founded Rizzle in 2019, bringing experience in video and OTT platforms to the company's early product and engineering direction.
Public records point to roughly $1M in angel funding followed by a ~$5M Series A, drawn from a handful of investors including Plug and Play, Orbit Venture Partners, Crit Ventures and Celesta Capital. Exact terms and later rounds aren't fully public.
Return to that publisher at 9 a.m. The chart still says audiences want video, and the meeting still runs long. But the writers no longer flinch when video comes up, because the story they filed this morning is already a clip - drafted by the machine, tidied by a human, cleared for use, and on its way to a feed somewhere. The film crew never showed up. It didn't need to. Rizzle's quiet trick isn't that it makes video; plenty of tools make video. It's that it makes the gap between "we should" and "we did" small enough to step over.