A DVD has a peculiar limitation: however good the lesson on it, the disc can only be in one place. For a church buying video Bible studies, that meant a useful resource could still be tied to a room, a player, and somebody’s ability to find the case. RightNow Media’s consequential decision was to stop treating that disc as the unit of business.
- A church buys access; its members get individual accounts.
- The videos come with tools for teaching, discussion, and training.
- The business grew out of a documentary ministry founded in 1977.
By 2011, the ministry was moving toward streaming. This was a choice with something to lose. In a contemporary TwoTen interview, president Brian Mosley recalled: “We chose to kill our golden goose of DVD sales.” The revealing word is golden. The old product still had value. The team was choosing a different way to deliver it.
A camera before a catalogue
The story began in 1977 with Maurice Mosley, an Ohio pastor, and his son Marty filming Christian missionaries overseas. Their organization, Priority One International, brought those stories back to American churches. In 1988, it began making small-group video curriculum. The publishing operation became Bluefish TV.
Brian, Maurice’s grandson, had his own formative experience filming missionaries in Tanzania in 1998. RightNow began in 2000 as an effort to connect young adults with mission opportunities. Over time, Brian’s thinking widened: people could put their faith into practice at home and work, too. That opened a larger brief for the family’s media operation.
Brian became president in 2009. The streaming beta followed in January 2011. TwoTen reported roughly 100 churches in that early test and positive feedback from leaders and ordinary members. Scott Mosley, Brian’s brother, supplied the initial vision for online delivery. The new audience could reach the library without reaching for a disc.
The church pays. The member presses play.
Today, RightNow Media sells subscriptions to churches and other Christian organizations. Members register through their organization’s invitation and receive their own profiles without another subscription charge. Churches buy according to weekly attendance. The purchasing decision sits with an institution; the viewing can happen in a living room, on a commute, or with a small group.
The public US pricing page lists $154.99 a month for churches with 101-200 attendees. That is $1,859.88 over twelve months before any applicable taxes. For 351-500 attendees, the listed monthly price is $274.99. Smaller ministries are invited to ask about special pricing. These are published examples checked in October 2026.
The nonprofit’s economics are substantial. RightNow Ministries International reported $37.8 million in revenue and $36.7 million in expenses for the fiscal year ending June 2025. Program services supplied $35.9 million of revenue. Those are figures for the organization, rather than a separately reported streaming division. Subscriptions, the ministry says, are its primary funding source.
The work after the video
A volunteer preparing a Bible study needs somewhere to begin and a way to keep the discussion moving. RightNow Media pairs many original series with free study guides. Its app also provides Bible access, meeting invitations, RSVPs, group conversations, and shared viewing through Watch Together. Interactive Content lets leaders add questions and track assigned training.
That combination places it between a Christian publisher and learning software. Lifeway, a practical alternative, offers Bible-study books with video access and group streaming bundles. Free teaching on YouTube is another option. RightNow Media’s proposition combines a broad library with organization-wide access and tools for using it together.
A big library needs a local editor
The library contains more than 25,000 videos covering Bible teaching, parenting, marriage, leadership, and children’s programming. Its breadth creates a selection problem. RightNow Media acknowledges that subscribers come from different denominations and traditions. Church leaders can feature recommended studies and hide content through its curation tools.
This is a Christian resource with stated doctrinal criteria. A congregation needs to judge whether the teaching fits its beliefs. Its license also has boundaries: the FAQ allows in-person use inside the subscribing organization but says sessions should not be recorded and publicly redistributed. A subscription does not confer public rebroadcast rights.
“We chose to kill our golden goose of DVD sales”
Brian Mosley · TwoTen Magazine
Sunday’s lesson gets a Tuesday reminder
The newer products pursue the same question: what happens after someone watches? God’s Kids launched in churches on August 2, 2026, with preschool and elementary lessons, a teaching platform, and a parent app. Additional lessons are being added toward a complete three-year curriculum. Parents receive three weekly prompts to revisit the teaching through discussion, a memory verse, and prayer.
Production remains central. In July 2026, the release of a study on 2 Thessalonians completed the ministry’s collection covering all 13 Pauline Epistles. The project began with Ephesians in 2016. RightNow Media reports more than 50 million views across that collection. Its studies of Romans and 1 Corinthians were filmed in Rome and Greece, respectively.
Expansion also means producing for people beyond the original American audience. The ministry’s global page reports availability in 140 countries and content in 13 languages, with regional teams and investment in locally produced teaching. Its partners supply another route into established communities: the Wesleyan Church renewed a 2026 access agreement for eligible pastors and families. RightNow Media also serves schools and Christian businesses, while RightNow Pastors offers free resources alongside leadership courses.
The useful part to borrow
The lesson for other organizations is practical: identify the person who gathers a group, then make participation easy for everyone they gather. RightNow Media gives that organizer invitations, teaching material, and coordination tools. That approach depends on someone choosing the content and putting it to work. An unused login cannot lead a discussion.
For a church, the sensible starting point is small: choose one study, prepare one leader, invite one group. The platform can remove the trip to the cupboard and much of the preparation. What follows still happens between people.