BREAKING • RackWare migrates its 1,000,000th workload to the cloud
• Oracle preferred license terms announced Aug 2025
• 500,000+ workloads protected across 60+ countries
• Customers include Coca-Cola, HBO, Crayola, Blue Cross/Blue Shield
• Agentless. Multi-cloud. No vendor lock-in.
• 200+ system integrators & MSPs in the partner network
The Dispatch
The quiet business of moving everything
Most software wants you to notice it. RackWare would prefer you didn't. Its job is to make the hardest thing in enterprise IT - moving a live workload from one home to another - look like nothing happened at all. The email server you used this morning may have spent last night relocating from a data center in one state to a cloud in another. You would not have known. That is the point.
RackWare was founded in 2009, back when "the cloud" was still a thing you argued about in meetings rather than something you ran your payroll on. Co-founders Sash Sunkara and Todd Matters saw the obvious problem early: enterprises wanted the cloud, but their applications were chained to the floor by complexity, fragile legacy systems, and the very real fear of being locked into one vendor forever.
So they built a tool that refused to take sides. The RackWare Management Module - everyone just calls it RMM - is agentless, which is a technical word for "polite." It doesn't crawl inside your applications and install software. It picks up the whole server, software and all, and sets it down somewhere new. Physical to cloud. Cloud to cloud. One hypervisor to another. Bare metal to Kubernetes. The workload never has to know it moved.
That single idea turned out to be three businesses. If you can move a workload reliably, you can also migrate it to a new cloud, recover it after a disaster, and back it up for safekeeping. RackWare sells all three from one console - and the same machinery that carries a migration also carries a failover at 3 a.m. when a data center goes dark.
"Disaster recovery was one of the most demanded capabilities - and the logical next step. Whole-server protection, with failover."
— on RackWare adding DR to its migration suite
What It Does
One platform, three jobs
01 / ASSESS
Assessment
Before anything moves, RackWare looks. It maps workloads, gauges disaster-recovery readiness, and predicts cloud costs - so the migration is a plan, not a gamble.
02 / MOVE
Migration
Agentless workload mobility across on-prem, cloud-to-cloud, cross-hypervisor, bare metal, and containers. Lift, shift, and land - without rewriting the application.
03 / PROTECT
DR & Backup
Cloud-based disaster recovery with automated failover and fallback, plus backup. Whole-server protection against downtime and ransomware that holds servers hostage.
00 / ENGINE
RackWare Management Module
The brain underneath it all. Policy-driven automation and cloud intelligence that treats any platform - virtual or physical, public or private - as just another destination.
By The Numbers
A company measured in workloads
RackWare doesn't count seats or downloads. It counts the things it has carried and the things it keeps standing. Relative scale of the headline figures it reports:
Bars are relative, scaled to the 1M migration figure. Source: RackWare company reporting.
The Founders
Who built it
Sash Sunkara co-founded RackWare and ran it for years as CEO - notably one of Silicon Valley's few female founder-CEOs in enterprise infrastructure, a corner of tech not famous for them. Her co-founder, Todd Matters, became CTO, bringing deep hardware and systems experience from QLogic and Unisys to a problem that is, at heart, about hardware pretending it can live anywhere.
Today the company is led by CEO Bryan Gobbett, who arrived with roughly two decades of engineering leadership at Gigamon, Ericsson, Dell, and Cisco - companies that know a thing or two about moving data without dropping it.
"RackWare wants to help manage hybrid clouds everywhere."
— Network World
The Trail
Fifteen years of moving things
2009Founded in Santa Clara / San Jose, California, at the dawn of enterprise cloud adoption.
2014Closes a $3M Series A led by Kickstart Seed Fund and Osage Venture Partners to scale its cloud management software.
2015Teams with NEC and Iron Mountain to deliver migration and disaster recovery inside Iron Mountain's data center.
~2016Raises a $10M Series B led by Signal Peak Ventures - "VC to modernize cloud management."
2018Becomes a trusted Oracle partner, supporting modernization across OCI, OLVM, OKE, and more.
2019Raises $4M in debt financing (latest reported funding event).
2025Announces preferred license terms for Oracle Cloud Infrastructure - Private Cloud Appliance, Compute Cloud@Customer, and Roving Edge.
The Alliances
It speaks every cloud
RackWare's neutrality is its product. To stay neutral, it partners with nearly everyone - hyperscalers, hardware giants, and the integrators who do the heavy lifting on the ground.
Oracle Cloud (OCI)
IBM Cloud
AWS
Microsoft Azure
Google Cloud
VMware
Red Hat OpenShift
NEC / Iron Mountain
CenturyLink
200+ SIs & MSPs
The Clients
Soft drinks, crayons, and prestige TV
The proof of a workload mover is in who trusts it to move theirs. RackWare's publicly referenced roster reads like a grocery run crossed with a Friday night in: Coca-Cola, Crayola, HBO, Zebra, Blue Cross/Blue Shield of California, and the old IBM SoftLayer cloud. Fortune 50 enterprises and small businesses alike, across more than 60 countries - all eventually facing the same question RackWare exists to answer: how do you move without breaking, and stay standing when something does break?
Margin Notes
Three things worth knowing
Agentless by design
RMM never installs software inside your workload. It moves the whole server as-is - which is why migrations don't require rewriting the application first.
Early to the cloud
An early SoftLayer and IBM Cloud ally, RackWare rode the very first wave of enterprise cloud adoption back in 2009 - before most boards had the word in their vocabulary.
One engine, three products
Migration, disaster recovery, and backup are not three tools. They're the same reliable "move a workload" machinery, pointed at three different problems.
Led against the grain
For years RackWare was run by Sash Sunkara, one of Silicon Valley's few female founder-CEOs in enterprise infrastructure software.
The Close
Back to that server
Return to the server we started with - the one quietly relocating overnight while you slept. Fifteen years ago, that move would have been a project: a war room, a weekend, a runbook three inches thick, and a prayer. A team would have rebuilt the application by hand on the other side and hoped the prayer worked.
RackWare's whole career has been spent turning that drama into a non-event. The war room became a policy. The weekend became a window. The prayer became a checkbox. The server moves, the failover fires, the backup completes - and the only sign anything happened is that nothing did. In a category that loves to sell fear, RackWare sells the absence of it. Quietly. Across any cloud. One workload at a time.
