Breaking
$35.5M Series A led by Blossom Capital 30M+ learners have joined Praktika 1.2M monthly active users across 100 countries ~$8/mo vs ~$400/mo for a human tutor AI tutors with real voices & accents Backed by ElevenLabs' Carles Reina & Patrice Evra $35.5M Series A led by Blossom Capital 30M+ learners have joined Praktika 1.2M monthly active users across 100 countries ~$8/mo vs ~$400/mo for a human tutor AI tutors with real voices & accents Backed by ElevenLabs' Carles Reina & Patrice Evra
Company ProfileAI & EducationLondon

Praktika.ai
The tutor you talk to.

An AI language app betting that fluency comes from conversation, not flashcards.

Praktika.ai app logo
PRAKTIKA.AI — the app icon, redrawn for Praktika 4.0. Behind it: three ex-chatbot engineers, five named AI tutors, and 30 million people learning to speak.
30M+
Learners
1.2M
Monthly Active
100
Countries
4.8★
App Rating
The Dispatch

The app that wants you to open your mouth

Most language apps are quietly good at one thing: making you feel productive without making you fluent. You tap the correct box, keep a streak alive, and then freeze the moment a real person says hello. Praktika.ai was built around that gap.

The London-based startup makes a mobile app where the core activity is not matching words but holding a conversation. Learners speak out loud to AI avatar tutors - characters with names like Raika, Tama, Skye, Camila and Min-Jun - that reply in real voices, carry accents, and even shade their delivery with emotional inflection. The tutor listens, corrects pronunciation and grammar on the fly, and adjusts the lesson to how the learner is actually doing.

The pitch is disarmingly practical. A human tutor might cost around $400 a month, which prices most people out of daily speaking practice. Praktika runs roughly $8 a month. It is not sold as a replacement for human warmth so much as a way to practise every day without booking anyone.

That framing has scaled. The company reports more than 30 million registered learners, 1.2 million monthly active users spread across 100 countries, and a 4.8-star app rating. In May 2024 it raised a $35.5 million Series A led by Blossom Capital, on the back of roughly $20 million in trailing revenue.

"No-one should be held back by their struggles to master a language. Praktika replicates a human tutor's responsive interaction and psychological support using authentic voices and avatars."
— Adam Turaev, Co-founder & CEO
What It Is

Conversation-first, by design

Praktika teaches languages the way people actually acquire them - by talking. The app covers speaking, listening, reading, grammar and vocabulary, but the center of gravity is the spoken exchange. Correction intensity is adjustable from soft to balanced to strict, and a free-conversation mode lets learners talk about anything.

Who it's for

The daily practiser

Adults and young adults learning to speak - most learning English, with Spanish, French and German expanding. People who want reps, not just theory.

The problem

Speaking anxiety

The real barrier isn't vocabulary - it's the fear of sounding wrong in front of a person. An AI tutor never judges, so learners keep talking.

The difference

Tone of voice

Where rivals gamify vocabulary, Praktika engineers accents and emotional inflection to mimic human-to-human interaction - its stated point of difference.

The Math

Why $8 changes the picture

Praktika's business model is B2C subscription - freemium, with a paid tier that unlocks unlimited tutoring. The value proposition is mostly this comparison:

Human tutor
~$400
per month
Praktika
~$8
per month

FIG. 1 — APPROXIMATE MONTHLY COST. FIGURES COMPANY-STATED; INDIVIDUAL TUTOR PRICING VARIES.

The Founders

From Coca-Cola chatbots to language tutors

Praktika's second act follows a first one. The founding trio previously built Cleverbots, a conversational-AI service business whose clients included Coca-Cola, Kimberly-Clark and AstraZeneca. That background - years spent making chatbots hold a coherent, on-brand conversation - is the engine underneath the app.

CEO

Adam Turaev

Co-founder and chief executive. The public voice of the company's conversation-first thesis.

CTO

Anton Marin

Co-founder and chief technology officer, leading the model-orchestration architecture.

CPO

Ilya Chernyakov

Co-founder and chief product officer, shaping the tutor experience and learning design.

Under the Hood

Not one model - a conductor

Part of what makes Praktika interesting is that it doesn't rely on a single large language model. The company orchestrates several - GPT-4, GPT Turbo, Gemini, Claude and Mistral - routing to whichever fits the moment, whether that's holding a natural exchange, correcting a sentence, or remembering a learner's goals.

The other asset is data. Praktika says it holds terabytes of anonymized human-AI interaction data, which feeds back into improving the tutors. Every awkward pause and every "can you say that slower" teaches the system how real learners actually stumble - a flywheel that competitors can't simply download.

The voice layer matters too. One of the company's angel investors is Carles Reina, a co-founder of the voice-AI firm ElevenLabs, and the app's expressive, accented tutor voices reflect that emphasis on sounding human rather than robotic.

It's an approach the CEO sums up bluntly: "We are the only app out there about tone of voice, where you mimic human-to-human interaction."

The Money

~$38M raised across two rounds

Seed · 2023
$2.5M
Previously unannounced
Creator Ventures, Blue Wire Capital
Series A · May 2024
$35.5M
Led by Blossom Capital
+ Creator Ventures, Blue Wire Capital, Carles Reina (ElevenLabs), Patrice Evra
Reported
~$20M
Trailing revenue (May 2024)
~$60M valuation reported by getLatka (unconfirmed)
"Praktika has massive potential, particularly since it is culturally nuanced, and I'm excited to see them empower even more people to learn languages globally."
— Patrice Evra, investor & five-time Premier League champion
The Landscape

Where it sits

Language learning is a crowded market, anchored by Duolingo's gamified empire and subscription players like Babbel and Memrise. A newer wave - Speak, Fluently, ELSA - competes closer to Praktika's turf on AI-driven speaking. At the other end sit human-tutor marketplaces like Preply and iTalki, the very services Praktika prices against.

Praktika's position is to be the conversation specialist: not the biggest vocabulary trainer, but the app you open to actually talk. It's a deliberate choice to compete on the thing gamification can't fake - and, the company argues, the thing hardest for rivals to copy.

Milestones

The short history

2022

Praktika is founded

The former Cleverbots team launches an AI language app built around spoken conversation.

2023

Seed round & avatar tutors

A $2.5M seed from Creator Ventures and Blue Wire Capital funds named AI tutors and personalized plans.

May 2024

$35.5M Series A

Blossom Capital leads as the app hits 1.2M monthly actives; plans to add Spanish, French and German and open hubs in Eastern Europe and the UAE.

2025

Praktika 4.0

A full app redesign - new logo, color system and layouts - as the conversational AI matures.

Questions

Frequently asked

What is Praktika.ai?

A mobile app that teaches languages by letting you hold real spoken conversations with AI avatar tutors, which give live feedback on pronunciation, grammar and word choice.

How much does it cost?

Praktika uses a freemium subscription model priced at roughly $8 per month, positioned as a low-cost alternative to human tutors that can cost hundreds monthly.

Who founded Praktika?

Adam Turaev (CEO), Anton Marin (CTO) and Ilya Chernyakov (CPO), who previously built the conversational-AI company Cleverbots.

How much funding has it raised?

About $38M total: a $2.5M seed and a $35.5M Series A led by Blossom Capital in May 2024.

How is it different from Duolingo?

Rather than tap-and-match vocabulary drills, Praktika focuses on spoken conversation with AI tutors that carry tone of voice, accents and emotional inflection to mimic human-to-human interaction.

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