Private credit investing, simplified - the marketplace and infrastructure rebuilding a $2 trillion market from the plumbing up.
Percent - the New York fintech turning the analog world of private credit into transparent, data-rich software. Sourcing to servicing, on one platform.
Private credit has swelled into a multi-trillion-dollar asset class. Yet for years the deals behind it moved the old-fashioned way - phone calls, spreadsheets and relationships. Percent asked a simpler question: what if the entire lifecycle ran on software?
Founded in New York in 2018 - originally under the name Cadence - Percent set out to deliver public-market efficiency to a stubbornly analog market. Its platform powers the sourcing, structuring, syndication, surveillance and servicing of private credit transactions from beginning to end, connecting three groups that rarely sat on the same rails: corporate and asset-based borrowers who need capital, underwriters and managers who structure risk, and accredited investors hunting for yield.
The result is a marketplace where deals are transparent, comparable and data-rich - closer to how public securities trade than how private loans have historically changed hands. To date the platform has powered roughly $2 billion in transaction volume, a sliver of a market measured in the trillions, but enough to become a working standard for asset-based and corporate lending technology.
Corporate and asset-based borrowers seeking debt financing; managers and underwriters structuring and syndicating deals; and accredited individual and institutional investors seeking short-duration, high-yield exposure. More than 50,000 investors, 140+ borrower programs and 20+ managers have onboarded since inception.
Private credit was hard to access, hard to compare and hard to monitor. Deals lived in PDFs and inboxes; fees were murky; ongoing performance was a black box. Percent replaces that with transparent fees, standardized deal data, comparison tools and ongoing surveillance reports.
Through the marketplace, accredited investors access asset-based securities, secured corporate loans and diversified Blended Notes - often with low minimums, monthly income potential, collateral backing and durations measured in months rather than years.
Percent's real product is legibility: surveillance reports, market data access and deal-comparison tools that let investors underwrite risk for themselves. That transparency is the differentiator against analog syndication desks and less data-driven platforms.
Percent was founded on the belief that private credit investing should be more transparent, accessible, and efficient than ever before.
Rather than owning a single slice, Percent's infrastructure runs the whole transaction - which is why it describes itself as bringing public-market efficiency to private credit.
Deal origination and borrower onboarding
Underwriting and deal structuring
Distribution to investors on the marketplace
Ongoing monitoring and reporting
Payments, admin and lifecycle management
The investor-facing platform where accredited investors access short-duration, high-yield private credit deals - asset-based securities, secured corporate loans and diversified products - with transparent fees and monthly income potential.
The B2B infrastructure that lets managers, underwriters and borrowers source, structure, syndicate, service and surveil private credit transactions end to end.
Diversified private credit products that spread investor exposure across multiple deals and asset classes for portfolio diversification.
Fund administration, transaction processing and banking services, plus a registered broker-dealer (FINRA/SIPC member) that facilitates private placements on the platform.
Percent also lists strategic financial-institution backers including Apollo and Nomura among its investors and partners.
Named CEO in June 2026. A founding team member since 2018, Reddy joined from UBS Investment Bank's debt capital markets group, where he originated and structured fixed-income securities. He is leading Percent's push into liquidity infrastructure and institutional expansion.
Founded Percent (as Cadence) in 2018 and served as CEO before transitioning to Executive Chairman in 2026. Previously ran a strategy consulting firm credited with helping create over $1B in equity value, with a background spanning Bank of America and BlackRock.
Nelson Chu launches the company to bring public-market efficiency to private credit.
White Star Capital and B Capital co-lead the round to scale the alternative-investment marketplace.
An oversubscribed round led by White Star Capital brings total funding above $48M.
Percent surpasses $350M AUM on $532.4M of issuance volume for the year.
Co-founder Prath Reddy becomes CEO as Nelson Chu moves to Executive Chairman; Percent publishes its 2026 Private Credit Outlook.
Private credit is one of the fastest-growing corners of finance, and most attention goes to the funds chasing returns. Percent occupies a different seat: the infrastructure layer underneath. It competes with the analog status quo - banks and manual syndication desks - as well as other alternative-investment platforms and marketplaces such as Finitive, Yieldstreet and Cadre. Its wedge is technology and transparency across the full transaction lifecycle rather than a single fund or product.
Percent's 2026 Private Credit Outlook frames the moment plainly: growth in private credit continues even as regulatory and market scrutiny intensifies. In that environment, the company argues, transparency and data become the differentiators - which is the exact bet Percent has been making since 2018.
Percent operates a technology platform and marketplace for private credit, connecting borrowers, underwriters and accredited investors while digitizing the full transaction lifecycle from sourcing to servicing.
Percent's marketplace is designed for accredited individual and institutional investors seeking short-duration, high-yield private credit deals with relatively low minimums.
Percent was founded in 2018 by Nelson Chu. In 2026, co-founder Prath Reddy became CEO while Chu moved to Executive Chairman.
Percent has raised more than $48M, including a $12.5M Series A (2021) and a $29.7M Series B (2023) led by White Star Capital.
The platform offers asset-based securities, secured corporate loans, venture and growth capital, and diversified Blended Notes across the private credit spectrum.