For most of the internet's commercial history, connecting a business to a cloud provider was a slow, physical affair. You signed a contract, waited on a carrier, and weeks - sometimes months - later a private circuit was finally lit. Megaport was built on a simple objection to that arrangement: why should bandwidth be any less elastic than the cloud it feeds?
Founded in Brisbane in 2013 by serial infrastructure entrepreneur Bevan Slattery, Megaport treats the network as a utility you switch on when you need it and off when you don't. Through a global software-defined network (SDN), a customer can log into a portal, draw a private connection between a data center and Amazon Web Services, Microsoft Azure, Google Cloud or Oracle, and have it running in about a minute - billed by usage rather than locked into a fixed multi-year term.
That inversion - moving control from the carrier to the customer - is the whole company in a sentence. It dismantled the legacy lock-ins that made enterprise networking sticky and expensive, and it positioned a mid-sized Australian firm as one of the recognized global names in what the industry now calls Network-as-a-Service, or NaaS.
The idea did not come from nowhere. Slattery had spent two decades building the physical layer of Australia's internet - the fibre company PIPE Networks and the data-center operator NEXTDC among them - and understood exactly where the friction sat. Megaport was his attempt to abstract that friction away with software, so that the hard part of networking became a matter of configuration rather than construction. Listing on the Australian Securities Exchange in December 2015 under the ticker MP1, the company raised A$25 million to push the fabric into North America and Europe, hiring engineers and sales staff to plant flags in the data centers where the clouds already lived.